2024 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Jan 2024 RANK THIS MONTH
RANK LAST MONTH
1
3
Dentsu
2
4
VML
3
8
Havas Worldwide
4
18
DDB
5
9
Leo Burnett
6
-
Purered
36
Goodby Silverstein & Partners
7
1
AGENCY
RECENT WINS
T-Mobile US, Snag UK Telefonica LATAM, Biden for President US, Wendy's US Air Asia Cambodia Project, VIACOM India, Ausgrid Australia Project SIRIRAJ H. SOLUTIONS Thailand, McDonalds Sponsorship Australia, McDonalds Value Australia Vodafone UK Zarbee’s US, Harris Teeter US, Carrier US Truly US
8
11
Grey Group
9
73
Apparent
10
13
BBDO
11
34
Wondrlab
12
283
Special Group
13 14 15 16 17 18 19
24 30 -
VCCP BBH Mr President Creature Evoluted N20 Otherway
Stella Artois Argentina Project, Aldi Italia Italy Project, Astellas US LLC US Fleetwood Australia, Camec Australia, TAL Project Australia Taiwan Semi-Conductor Taiwan Projects, HuaXI Zi China Project, Michelin China Retainer Interspace Communications Pvt Ltd India Project, Bajaj Auto Limited India Project, M3M India Private Limited India Project TAB New Zealand Project, Air New Zealand New Zealand Project, EECA New Zealand R&A UK Häagen-Dazs UK Old Pulteney UK Jose Cuervo UK Jessica Flinn UK SEO P&O Cruises UK Experiential Saputo Dairy UK
20
48
TBWA
Soreen UK
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
80.1
80.0
2
11.1
11.1
84
6.0
6.0
15
6.0
6.0
12
2.0
2.0
1
2.0
2.0
4
2.0
2.0
1
1.6
1.6
16
1.0
1.0
5
0.6
0.6
18
0.5
0.5
71
0.3
0.3
8
0.2 0.2 0.1 0.1 0.1 0.1 0.1
0.2 0.2 0.1 0.1 0.1 0.1 0.1
1 1 1 1 1 1 1
0.1
0.1
1
2024 (Jan):
32.8
286
2023 (Jan):
70.6
234
YoY Comparison:
-53.5%
22.2%
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES