2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Jan 2023
1
RANK THIS MONTH
RANK LAST MONTH
1
19
2
2
3
12
4
3
5
11
6
1
7
15
8
13
9
90
10
24
11
129
12
20
13
106
14
8
15
26
16
-
17
170
18
-
19
5
20
43
AGENCY
RECENT WINS
Amazon Prime Global, Allstate US, Hennessy Global Verizon US B2B, AkzoNobel EMEA, Ogilvy Coca-Cola Company Hong Kong Australian Retirement Trust M&C Saatchi Group Australia, Astra Credit Company (ACC One & Satir Kanan) Indonesia Federal Ministry of Labor and Social VMLY&R Affairs Germany Project, The Pizza Company Thailand Dentsu Apple TV+ US DICKIES US, BYD India Pvt Ltd India Havas Worldwide Project, COJO PARIS 2024 France Project Code and Theory Finance Client Jack Daniel’s Tennessee Whiskey BBDO India, Roewe China Accenture Song Edward Jones US Barwa Bank Qatar, Boonrawd Grey Group Trading - Leo Beer Thailand Project Terri & Sandy NestléHealth Science US BT Business UK, Inspired Villages Adam&Eve UK Kirloskar - Industrial Engines India, Centrick EFL CSR Project India Virgin Red UK, NPCI India, Mirum Wunderman Thompson Dubai (Capital Catering, ADNEC, Alain) India Pernod Ricard Australia, Kraft Heinz TBWA Australia, Moccona Australia Meet Alfred Australia Project , NP Digital Hewlett Packard Australia Project Tate & Lyle Sugars UK, Lyle’s Elvis Golden Syrup UK Inntravel UK Digital, Costcutter UK Perfect Storm Digital Saatchi & Saatchi Alvarium Tiedemann UK KB Home US Strategic & Team One Creative AOR Wieden & Kennedy
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
24.5
24.5
6
10.5
10.5
31
10.2
10.2
42
8.5
8.5
17
5.1
5.1
2
4.8
4.8
16
4.5
4.5
3
4.4
4.4
19
4.0
4.0
1
3.6
3.6
12
3.0
3.0
1
1.7
1.7
2
1.6
1.6
7
1.5
1.5
10
1.4
1.4
3
1.0
1.0
14
0.9
0.9
2
0.9
0.9
2
0.5
0.5
1
0.5
0.5
1
2023 (Jan):
70.6
234
2022 (Jan):
79.7
273
YoY Comparison:
-11.4%
-14.3%
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES