2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Jan 2022 RANK THIS MONTH
RANK LAST MONTH
1
9
DDB
2
3
Ogilvy
3
2
VMLY&R
4
6
BBDO
AGENCY
RECENT WINS
Pharm Client Ministry of Foreign Affair - Thailand, Charoen Pokphan Group Boonthavorn Project, CP Brand Love Project LINE Open Chat
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.6
5.6
5
2.8
2.8
17
0.1
0.1
2
0.0
0.0
1
2022(Jan)
8.5
25
2021(Jan)
4.7
19
82.9%
31.6%
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Jan 2022 RANK THIS MONTH
RANK LAST MONTH
1
1
AGENCY
Mindshare
RECENT WINS
Amway, AIA, AXON
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.3
5
2022(Jan)
0.3
5
2021(Jan)
0.1
3
346.7%
66.7%
2022 Creative & Media (Jan)
8.8
30
2021 Creative & Media (Jan)
4.7
22
87.1%
36.4%
RECENT LOSSES
0.3
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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