2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Jan 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
9.2
9.2
1
Singapore Police Force, TUV SUD, Mondelez
1.7
1.7
9
Tourism Client
1.1
1.1
3
2022(Jan)
2.7
13
2021(Jan)
1.7
8
57.3%
62.5%
RANK THIS MONTH
RANK LAST MONTH
1
7
BBH
STB
2
3
Ogilvy
3
4
DDB
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
1
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Jan 2022 RANK THIS MONTH
RANK LAST MONTH
1
21
Zenith
Singapore Tourism Board
2
4
Mindshare
Singapore Economic Development Board
AGENCY
RECENT WINS
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.2
5.2
1
0.1
0.1
1
2022(Jan)
0.1
2
2021(Jan)
0.4
5
-88.0%
-60.0%
2022 Creative & Media (Jan)
2.8
15
2021 Creative & Media (Jan)
2.2
13
29.2%
15.4%
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2