2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Jan 2022 RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Telekom Malaysia, Jardine Matheson, Emma Mattress
7
7
Grey Group
Hong Leong Group
AGENCY
RECENT WINS
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.1
2.1
16
0.2
0.2
1
2021 Jan:
2.3
17
2020 Jan:
1.1
8
110.2%
112.5%
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Jan 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.0
1.0
1
Chanel Project, WeLab Bank
0.8
0.8
2
Astra Zeneca
0.3
-0.8
1
2021 Jan:
0.9
4
2020 Jan:
0.4
3
141.4%
33.3%
2022 Creative & Media (Jan)
3.2
21
2021 Creative & Media (Jan)
1.5
11
118.1%
90.9%
RANK THIS MONTH
RANK LAST MONTH
1
6
OMD
L'Oreal Porject
2
2
PHD
3
1
Mindshare
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
WeLab Bank
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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