2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Jan 2022 RANK THIS MONTH
RANK LAST MONTH
1
8
Saatchi & Saatchi
2
-
Kolle Rebbe
3
-
Spring Studios
AGENCY
RECENT WINS Siemens Global, Churchill Insurance UK, TUC crackers Europe SMART Europe, Barmer Germany, Deichmann Germany social TUMI luggage Global Netto Sp. z o.o. Poland Project, BAT MENA Müller Milch Germany, Edison SpA Italy, Fortinet, Inc Denmark
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
3.0
3.0
3
1.5
1.5
3
1.0
1.0
1
0.8
0.8
3
0.8
4
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
4
11
VMLY&R
5
22
Grey Group
6
18
Wunderman Thompson Movistar Spain
0.5
0.5
1
7
36
BBH
Wild UK Project
0.5
0.5
1
8
46
Wieden & Kennedy
Revolut UK
0.5
0.5
1
9
47
Neverland
What3words UK
0.5
0.5
1
10
52
Forever Beta
Peperami UK
0.5
0.5
1
11
53
Fred & Farid
Liebig, Erasco, Royco France
0.5
0.5
1
12
-
BBDO
Hole19 UK
0.5
0.5
1
13
-
Motel
Busuu UK
0.5
0.5
1
14
13
Accenture Interactive
Movistar Spain Digital
0.5
0.5
1
15
-
Antoni
Aldi Germany
0.5
0.5
1
16
3
M&C Saatchi Group
Transportation Client
0.2
0.2
1
2022 (Jan):
8.5
25
2021 (Jan):
17.5
33
-51.2%
-24.2%
1.3
Barmer Germany
YoY Comparison:
1
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Jan 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.6
6.6
13
3.2
3.2
12
Mars EMEA
2.5
2.5
1
Havas Media
Weleda D-A-CH
1.4
1.4
1
0.7
0.7
2
RANK THIS MONTH
RANK LAST MONTH
1
1
OMD
2
6
Mindshare
3
13
Essence
4
5
AGENCY
RECENT WINS Stada healthcare EMEA, Atida EMEA Regional Digital, Levi's Global Singapore Economic Development Board UK, Germany
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
5
2
Wavemaker
Merlin Entertainments UK, Mettle UK
6
31
The7stars
Irn-Bru, AG Barr UK, Kao Brands UK
0.5
0.5
2
0.6
0.4
5
7
7
Initiative
Decentralized Administration of Attica Greece Project, Stad Antwerpen Belgium
8
-
VaynerMedia
Tinder Global
0.3
0.3
1
9
28
Electric Glue
Charlie Bigham's UK
0.2
0.2
1
1.7
Weleda D-A-CH
0.1
10
0.3
Charlie Bigham's UK
0.1
1
2022 (Jan):
13.1
52
2021 (Jan):
14.8
72
-11.3%
-27.8%
2022 Creative & Media (Jan):
21.6
77
2021 Creative & Media (Jan):
32.3
105
-32.9%
-26.7%
10
8
PHD
Elisa Oyj Finland, Oleofarm Poland, PIK Russia
11
57
Bountiful Cow
Busuu UK
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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