2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Jan 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
22.2
113
11.9
11.9
20
9.2
9.2
1
6.5
6.5
17
1.6
1.6
8
Siemens Global
1.0
1.0
1
Everest India, Spotify India, Times of India
0.9
0.9
19
0.8
0.8
12
Deliveroo Australia, SmartPay Australia, Guide Dogs Australia
0.5
0.5
4
Berger Paints India, DSM Group India, Birla IVF & Fertility India
0.3
0.3
4
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
5
DDB
3
17
BBH
4
7
BBDO
5
13
M&C Saatchi Group
6
11
Saatchi & Saatchi
26
Wondrlab
8
4
LAUNCHMYCAREER India, HSBC Wunderman Thompson India Project, Hero Electric India
9
87
The Royals
10
25
Kinnect
11
15
Grey Group
12
18
ThinkerBell
13
12
Publicis
14
2
VMLY&R
7
AGENCY
RECENT WINS Nippon Paint Holdings China, Huawei China, Bank of China DoorDash Australia, Airtel India Project, Oroton Australia Singapore Tourism Singapore EBM Insurance Australia, Budweiser China project TikTok Indonesia Project, Shareit Global India Project, Lancar by Danamas Indonesia Project
Hong Leong Group Hong Kong, Qatar Rail Qatar Airtasker Australia, Teach for Australia, SOFA Australia
Boonthavorn Thailand Project, ITC India, TTK India
ESTIMATED YTD WIN REVENUE (USD $ m) 23.2
RECENT LOSSES
Siemens Global
0.2
0.2
2
0.2
Guide Dogs Australia
0.2
4
0.0
Auto Client
-0.6
0
0.8
Singapore Tourism Singapore
(8.4)
17
2022 (Jan):
46.2
222
2021 (Jan):
56.5
255
-18.2%
-12.9%
YoY Comparison:
1
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Jan 2022 RANK THIS MONTH
RANK LAST MONTH
1
1
2
6
26.4
Zenith
Singapore Tourism Board Singapore
5.2
5.2
1
4.4
4.4
8
2.0
2.0
2
1.9
1.9
9
1.5
5
PHD
4
-
IPG Team Dynamic
BMW, Mini ANZ AP ZA ME
5
5
OMD
6
2
MediaCom
-
9
21
26
Dyson China, Britannia India, Zegna China
4
8
25.0
Mindshare
3
26
No.of Wins
RECENT WINS
AGENCY
Chanel China, Chanel Hong Kong Project, Paragon Indonesia Digital
7
ESTIMATED OVERALL YTD REVENUE (USD $m)
ESTIMATED YTD WIN REVENUE (USD $ m)
L'Oreal Hong Kong Porject, Te Pukenga New Zealand, Danamon Indonesia Vinamilk Vietnam Planning & Digital, Raise Financial Services
1.7
RECENT LOSSES
Danamon Indonesia
Pizza Hut Indonesia Digital
Ryvalmedia
Bet365 Digital Australia, Live Nation Australia, New Era Australia
1.0
1.0
9
Hearts & Science
Superloop Australia Project
0.2
0.2
2
Media Kinnect
Turtlemint India
0.0
0.0
1
DRUM
ANZ New Zealand Projects, James Hardie New Zealand Projects, Bunnings New Zealand Projects
0.0
0.0
7
10
-
11
25
Hearts & Science
0.0
Blackmores Australia
-0.6
0
12
18
m/SIX
0.0
NUTIFOOD Vietnam
-0.9
0
1.1
Chanel China
-2.1
6
0.0
Singapore Tourism Board Singapore
-5.2
0
2022 (Jan):
32.5
76
2021 (Jan):
28.7
86
13.3%
-11.6%
2022 Creative & Media (Jan):
78.7
298
2021 Creative & Media (Jan):
85.1
341
YoY Comparison:
-7.6%
-12.6%
13
3
Wavemaker
14
19
Starcom
Paytm India, Sharekhan (Digital/Content) India Project, UNICEF (Offline) India Project
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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