2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Jan 2021 RANK THIS MONTH
RANK LAST MONTH
1
2
AGENCY
VMLY&R
RECENT WINS
Friesland Campina， Piaggio， Techcombank Social
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.5
6
2021 Jan:
2.5
6
2020 Jan:
1.1
6
136.5%
0.0%
RECENT LOSSES
2.5
YoY Comparison:
1
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Jan 2021 RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Masterise Homes, Techcombank
2
2
MediaCom
Masterise Homes
AGENCY
RECENT WINS
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.38
0.38
2
0.13
0.13
1
2021 Jan:
0.5
3
2020 Jan:
0.0
0
-
-
2021 Creative & Media (Jan)
3.0
9
2020 Creative & Media (Jan)
1.1
6
184.7%
50.0%
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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