2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE US / Jan 2021
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
21.2
4
10.0
10.0
1
Shipt US
4.0
4.0
1
Duncan Channon
Calif Dept Health vaccination US brnd cmms
4.0
4.0
1
M Booth
Bed Bath & Beyond US
4.0
4.0
1
WPP
Victoria's Secret Global
4.0
4.0
1
Havas Worldwide
Crossborder Solutions US, Grove Collaborative US CRM, Chase: Path Forward US Project
3.0
3.0
7
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
7
VMLY&R
Sam's Club US, FluMist US, J&J Project
22.5
2
-
Muh-Tay-Sik Hof-Fer
Bed Bath & Beyond US integrated
3
14
Mother
4
27
5
-
6
125
AGENCY
RECENT WINS
RECENT LOSSES
Skyy vodka
7
9
8
40
TBWA
Air France Global
2.4
2.4
1
9
24
Mono
Skyy vodka Global
2.3
2.3
2
10
5
GSD&M
Avocados From Mexico US
2.0
2.0
1
11
26
Vaynermedia
Scotts Miracle-Go US
2.0
2.0
1
12
42
Code and Theory
IT Client
2.0
2.0
4
13
11
Wieden & Kennedy
Visa US, gopuff US, Helsana US
1.5
1.5
3
14
-
Work In Progress
Mike's Hard Lemonade US
1.0
1.0
1
15
-
Argonaut
The Zebra US
1.0
1.0
1
16
2
Huge
MongoDB US Project, NHL US Project
0.7
0.7
5
17
35
Eleven
The Kraken rum Global
0.6
0.6
1
18
12
FCB
Safelite US
0.5
0.5
1
19
22
72andSunny
Indeed.com US
0.5
0.5
1
20
61
VCCP
Bed, Bath & Beyond US
0.5
0.5
1
2021 Jan
61.5
40
2019 Jan
60.4
49
YoY Comparison:
1.7%
-18.4%
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE US / Jan 2021 RANK THIS MONTH
RANK LAST MONTH
1
14
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
OMD
The Home Depot US,Dr Scholl's US
19.5
19.5
2
7
Digitas
Inspire Brands US
15.0
15.0
1
3
10
Zenith
Inspire Brands US
15.0
15.0
1
4
3
Horizon Media
Pandora US
6.0
6.0
9
5
11
Hearts & Science
2.3
2.3
1
6
-
Aura by Omnicom
Air France Global
1.2
1.2
1
7
-
Mother
Califia Farms US
1.0
1.0
1
8
5
Havas Media
Hologic US
0.5
0.5
1
9
8
Wavemaker
0.0
Air France Global
-1.2
0
10
42
Carat
0.0
The Home Depot US
-17.5
0
2021 Jan
60.5
17
2019 Jan
19.8
11
206.1%
54.5%
2021 Creative & Media (Jan)
121.9
57
2020 Creative & Media (Jan)
80.2
60
52.1%
-5.0%
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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