2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Jan 2021 RANK THIS MONTH
RANK LAST MONTH
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2
Leo Burnett
Diageo
2
5
BBDO
Pharma Client
AGENCY
RECENT WINS
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.3
0.3
1
0.1
0.1
1
2021 Jan:
0.4
2
2020 Jan:
1.8
9
-79.3%
-77.8%
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Jan 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Universal McCann
VIG Partner Project, LF Mall Project, Hyungii Fashion Group
0.2
0.2
3
5
Mindshare
Barun Chicken
0.1
0.1
1
9
Wavemaker
Albamon
0.1
0.1
1
2021 Jan:
0.3
5
2020 Jan:
0.0
2
-
150.0%
2021 Creative & Media (Jan)
0.7
7
2020 Creative & Media (Jan)
1.8
11
-60.1%
-36.4%
RANK THIS MONTH
RANK LAST MONTH
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AGENCY
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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