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R3 2021 January New Business League - Japan

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2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / Jan 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

5.5

5.5

3

Power Client

0.8

0.8

2

Wunderman Thompson IKEA Project

0.2

0.2

1

2020(Jan-Nov)

5.9

6

2019(Jan-Nov)

0.4

3

1547.2%

100.0%

RANK THIS MONTH

RANK LAST MONTH

1

5

McCann WorldGroup

Harley Davidson Project

2

2

BBDO

3

6

AGENCY

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

YoY Comparison:

1


2


2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Japan / Jan 2021 RANK THIS MONTH

RANK LAST MONTH

AGENCY

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

2020(Jan-Nov)

0.0

0

2019(Jan-Nov)

0.0

2

-

-100.0%

2020 Creative & Media (Jan-Nov)

5.9

6

2019 Creative & Media (Jan-Nov)

0.4

5

1547.2%

20.0%

RECENT LOSSES

YoY Comparison:

YoY Comparison:

METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.

3


METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.

4


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