2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Jan 2021 RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
5
5
Saatchi & Saatchi
12
12
McCann WorldGroup
AGENCY
RECENT WINS HK Jockey Club Project, CFA Institute, Beyorg Project Hang Seng Bank Project, Deliveroo Project
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.8
0.8
5
0.3
0.3
2
0.0
0.0
1
2021 Jan:
1.1
8
2020 Jan:
0.7
5
63.8%
60.0%
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
1
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Jan 2021 RANK THIS MONTH
RANK LAST MONTH
1
2
Mindshare
Pharma Client
2
10
Wavemaker
HK Trade Development Council Project
AGENCY
RECENT WINS
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.4
0.4
2
0.0
0.0
1
2021 Jan:
0.4
3
2020 Jan:
0.1
4
482.5%
-25.0%
2021 Creative & Media (Jan)
1.5
11
2020 Creative & Media (Jan)
0.7
9
100.4%
22.2%
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2