2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Jan 2021 RANK THIS MONTH
RANK LAST MONTH
1
3
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
32.6
39
VMLY&R
Sam's Club US, Kraft Heniz Int'l, IDFC India
34.0 12.4
12.4
54
Furphy Australia
2
5
Ogilvy
Zippo lighters US, Dairy Farm Malaysia, Tommy Hilfiger - China
3
-
Muh-Tay-Sik Hof-Fer
Bed Bath & Beyond US
10.0
10.0
1
7.9
7.9
22
7.0
1
4
1
Havas Worldwide
Aesop skincare Global, Crossborder Solutions US, Merck Germany Project
5
32
TBWA
Air France Global
8.0
6
19
McCann WorldGroup
Harley Davidson Japan Project, Birla Carbon India, Florasis China Project
5.6
5.6
6
7
6
Wunderman Thompson
DTAC Thailand Project, Lexus UK, Ford Thailand Project
5.1
4.9
12
8
23
Mother
Shipt US
4.0
4.0
1
9
42
Duncan Channon
Calif Dept Health vaccination US
4.0
4.0
1
10
57
WPP
Victoria's Secret
4.0
4.0
1
11
-
M Booth
Bed Bath & Beyond US
4.0
4.0
1
3.3
3.3
9
3.3
22
SNCF France
12
20
MullenLowe Group
HBF Australia, Mahou/San Miguel Spain, Seventh Generation Singapore Project
13
28
Leo Burnett
Yili Yousuanru China, Case IH Australia, Yinlu China Project
3.3
Sapient
Alfa Romeo China, SCHUCO China, NBA China Project
2.9
2.9
9
3.8
2.9
16
14
1
AGENCY
17
Fortis Healthcare India
15
7
Publicis
SNCF France, Yue sai China, L'Institut de Cerveau France
16
41
Mono
Skyy vodka Global
2.3
2.3
2
17
14
GSD&M
Avocados From Mexico US
2.0
2.0
1
18
39
Vaynermedia
Scotts Miracle-Go US
2.0
2.0
1
19
-
IPG Team Dynamic
BMW India
2.0
2.0
1
20
63
Code and Theory
IT Client
2.0
2.0
4
2021 Jan:
132.0
294
2020 Jan:
149.9
311
YoY Comparison:
-11.9%
-5.5%
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / Jan 2021 RANK THIS MONTH
RANK LAST MONTH
1
9
Zenith
2
5
OMD
3
7
Havas Media
4
15
Digitas
AGENCY
RECENT WINS L'Oreal China,Inspire Brands US,Sanofi China The Home Depot US, Dr Scholl's US, OSN UAE, KSA Schwarz Lidl Germany, Infiniti China, Klosterfrau Germany Inspire Brands US DIDI China, CALZEDONIA China, Redbull UK SAIC - L China, Brita China, XINGYIN (RED) China
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
45.8
Techcombank Vietnam
45.6
4
22.2
Klosterfrau Germany
20.1
17
21.0
National Express UK
19.3
33
15.0
15.0
1
8.7
8.7
13
8.2
54
5
6
PHD
6
3
Wavemaker
7
10
Horizon Media
Pandora US
6.0
6.0
9
8
23
Universal McCann
Honda Europe
4.3
4.3
7
9
-
Aura by Omnicom
Air France Global
4.0
4.0
1
10
18
Hearts & Science
Pharma Client
2.3
2.3
1
11
1
MediaCom
JPMorgan Chase/Chase Bank UK
2.0
2.0
8
12
-
Epsilon
AB InBev brands US
2.0
2.0
1
13
-
MullenLowe Mediahub Slack Global
2.0
1.8
1
14
90
Publicis Media
Reckitt Benckiser DACH
1.5
1.5
1
15
-
VaynerMedia
Scotts Miracle-Go US
1.0
1.0
1
16
-
Mother
Califia Farms US
1.0
1.0
1
17
34
M/Six
National Express UK
0.7
0.7
1
18
-
AMS Media
Nature's Bounty, Solgar UK
0.3
0.3
1
19
54
Total Media
MG Cars UK
0.2
0.2
1
20
-
Bohemia
Chemist2U Australia
0.2
0.2
1
2021 Jan:
144.4
169
2020 Jan:
52.8
129
173.3%
31.0%
2021 Creative & Media (Jan):
276.4
463
2020 Creative & Media (Jan):
202.7
440
YoY Comparison:
36.4%
5.2%
12.6
Air France Global
TK Maxx Australia
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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