2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Jan 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
4.6
1
3.7
3.7
10
Bumble France, Mahou/San Miguel Spain,
1.7
1.7
3
VCCP
Harpic, Vanish, Finish UK CRM
1.5
1.5
2
3
Publicis
SNCF France
1.4
1.4
2
6
5
VMLY&R
Federal Ministry For Economic Affairs And Energy Germany Project
1.0
1.0
1
7
-
The Game Group
BMW Germany
1.0
1.0
1
8
44
Quiet Storm
Covonia UK
0.6
0.6
1
9
7
Scholz & Friends
VW hybrids Germany
0.5
0.5
1
10
15
Droga5
Seat Cupra UK
0.5
0.5
1
11
28
Wunderman Thompson Lexus UK
0.5
0.5
1
12
53
The & Partnership
Lexus UK
0.5
0.5
1
13
-
Dark Horses
TikTok Euro 2020 sponsorship Europe
0.5
0.5
1
14
-
Rosapark
Free Now France
0.5
0.5
1
15
78
Karmarama
Esure UK
0.4
0.4
1
16
12
Grey Group
Garden Gourmet/Nestle Germany
0.1
0.1
5
17
48
DDB
0.0
Seat Cupra UK
-0.5
0
18
24
Digitas
0.0
Lexus UK
-1.0
0
2021 Jan:
17.5
33
2020 Jan:
28.1
42
-37.7%
-21.4%
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
26
TBWA
Air France Global
5.6
2
1
Havas Worldwide
Commonwealth Games England UK, Boehringer Ingelheim Portugal Project
3
69
MullenLowe Group
4
6
5
AGENCY
RECENT WINS
RECENT LOSSES
SNCF France
YoY Comparison:
1
2
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Jan 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
12.1
20
4.0
4.0
1
Air France Global
2.8
2.8
1
Publicis Media
Reckitt Benckiser DACH
1.5
1.5
1
PHD
Redbull UK， Oleofam Poland， Telenor Hungary
0.9
0.9
8
0.9
0.9
3
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
3
Havas Media
Schwarz Lidl Germany， Klosterfrau Germany， Tetra-Pak Europe
12.9
2
11
Universal McCann
Honda Europe
3
-
Aura by Omnicom
4
44
5
5
AGENCY
RECENT WINS
RECENT LOSSES
National Express UK
6
2
MediaCom
JPMorgan Chase/Chase Bank UK， ManyPets Sweden， G-onn,komili Turkey
7
16
M/SIX
National Express UK
0.7
0.7
1
8
-
AMS Media
Nature's Bounty, Solgar UK
0.3
0.3
1
9
29
Total Media
MG Cars UK
0.2
0.2
1
10
-
Goodstuff Communications
Christian Aid UK
0.2
0.2
1
11
1
OMD
OSN UAE, KSA， The Ural Bank for Reconstruction and Development Russia, Varma Finland
2.3
Klosterfrau Germany
0.1
9
12
13
Spark Foundry
0.0
Nature's Bounty, Solgar UK
-0.3
0
13
20
Trouble Maker
0.0
Asahi Beverages UK
-0.7
0
14
4
Wavemaker
Asahi Beverages UK, ALDI Italy, Trony Italy
2.4
Air France Global
-0.8
23
15
9
Initiative
BUPA UK,CDU Germany
0.4
Reckitt Benckiser DACH
-1.1
2
16
8
Starcom
0.0
OSN UAE, KSA
-2.0
0
17
49
Carat
0.0
Honda Europe
-4.0
0
2021 Jan:
14.8
72
2020 Jan:
15.4
57
YoY Comparison:
-4.1%
26.3%
2021 Creative & Media (Jan):
32.3
105
2020 Creative & Media (Jan):
43.5
99
-25.8%
6.1%
YoY Comparison:
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METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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