2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Jan 2021 No.of Wins
11.9
53
11.6
34
5.6
5.6
6
DTAC Thailand Project, Ford Thailand Project, IKEA Japan Project
4.6
4.6
11
3.3
3.3
22
RANK LAST MONTH
1
1
Ogilvy
Dairy Farm Malaysia, Tommy Hilfiger China, Philips Singapore Project
11.9
2
9
VMLY&R
Kraft Heniz Int'l, IDFC India, Nebula Thailand Project
11.7
3
13
McCann Worldgroup
Harley Davidson Japan Project, Birla Carbon India, Florasis China Project
4
3
Wunderman Thompson
AGENCY
RECENT WINS
RECENT LOSSES
Furphy Australia
5
8
Leo Burnett
Yili Yousuanru China, Case IH Australia, Yinlu China Project
6
7
Sapient
Alfa Romeo China, SCHUCO China, NBA China Project
2.9
2.9
9
7
-
IPG Team Dynamic
BMW India
2.0
2.0
1
8
31
The Womb
MPL India, WheelsEMI India
1.9
1.9
2
9
24
BBH
1.8
1.8
4
10
21
MullenLowe Group
GARENA ONLINE China Project, Martell China Project, Hotstar India Project HBF Australia, Seventh Generation Singapore Project, OLX Auto India
Fortis Healthcare India
1.6
1.6
6
Apparent
Healius Australia, Intersystems Australia, Rosemary Health Australia
1.6
1.6
4
11
-
12
10
BBDO
Electronic Client
1.6
1.6
12
13
6
Publicis
Yue sai China
2.4
1.5
14
14
20
M&C Saatchi
Origin Energy Australia integrated
1.4
1.4
2
Havas Worldwide
Bytedance Technology Co China Project: Advertising
1.1
1.1
48
Society
Woolworths Australia
1.0
1.0
1
15
11
16
-
17
28
FCB
Lamke India
1.0
0.8
2
18
25
ThinkerBell
Ladbrokes Australia
0.5
0.5
8
19
12
Saatchi & Saatchi
Siemens China Project
0.7
0.4
5
AnalogFolk
Hort Innovation - Digital Australia Project
0.2
0.2
4
2021 Jan:
56.5
255
2020 Jan:
53.2
206
YoY Comparison:
6.1%
23.8%
20
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
-
Ladbrokes Australia
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Jan 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
30.6
3
10.1
10.1
29
7.8
7.8
5
3.3
3.3
5
1.1
1.1
4
0.5
0.5
6
0.3
0.3
6
0.3
0.3
5
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
5
Zenith
L'Oreal China, Sanofi China, Urban Company India
30.8
2
2
Wavemaker
SAIC - L China, Brita China, XINGYIN (RED) China
AGENCY
3
6
PHD
4
15
Havas Media
5
4
MediaCom
RECENT WINS
DIDI China, Calzedonia China, PTT (Petroleum Authority of Thailand) Thailand Infiniti China, J&J Acuvue China, TK Maxx Australia Longi China, Ecco China, Masterise Homes Vietnam Reckitt Benckiser Taiwan, Gamania Taiwan, Tencent Financial Technology China Department of Tourism Philippines Project, VIG Partner Korea Project, LF Mall Korea Project Prulife UK Ph Philippines, Ninja Van Ph Philippines Project, ILOILO Project
RECENT LOSSES
Techcombank Vietnam
6
8
OMD
7
14
Universal McCann
8
10
Initiative
9
-
Bohemia
Chemist2U Australia
0.2
0.2
1
10
12
Spark Foundry
Alibaba Cloud China Project
0.1
0.1
1
Performics Mercerbell
Prezzee Australia, New England High Country (Inverell Shire) Australia Project
0.0
0.0
2
2021 Jan:
28.7
86
2020 Jan:
13.9
54
105.7%
59.3%
2021 Creative & Media (Jan):
85.1
341
2020 Creative & Media (Jan):
67.2
260
26.7%
31.2%
11
-
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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