2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Jan 2020
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.8
2.8
9
2.0
2.0
9
0.9
0.9
3
Bombay Shaving Company, Pollident
0.5
0.5
2
Wunderman Thompson
Workforce Singapore, Microsoft Project
0.3
0.3
2
McCann WorldGroup
FMCG Client
0.1
0.1
1
6.6
26
RANK THIS MONTH
RANK LAST MONTH
1
3
Publicis
2
2
Ogilvy
3
1
DDB
4
18
Saatchi & Saatchi
5
12
6
7
AGENCY
RECENT WINS Samsung eCommerce SEA, L'Oreal IT Cosmetics Project, Align Tech Project MCCY Project, Yokogawa Electrical International, Far East Organization Project NEA Social Media, Public Health Services, Ministry of Communication & Information
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Jan 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.4
15
0.3
0.3
11
Emirates Airlines
0.2
0.2
12
Hasbro
0.0
0.0
13
0.9
7
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
3
Havas Media
NTUC FairPrice
0.6
2
9
dentsu X
HDFC Ergo General Insurance Buying
3
6
Universal McCann
4
2
MediaCom
AGENCY
RECENT WINS
RECENT LOSSES
Emirates Airlines
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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