2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Jan 2020
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
13.5
13.5
43
4.7
4.7
9
4.6
4.6
16
4.8
4.3
24
3.6
3.6
17
3.5
3.5
15
3.0
3.0
5
2.8
19
2.1
2.1
2
2.0
2.0
1
1.9
1.9
13
1.6
1.6
1
1.3
1.3
8
Tarocash Australia， Tarocash New Zealand
0.8
0.8
2
ThinkerBell
SSangyong Motors Australia
0.5
0.5
1
34
The Monkeys
Tourism Western Australia Australia
0.5
0.5
1
15= 15=
77 -
Bupa Dental Australia Netflix Australia Social
0.5 0.5
0.5 0.5
1 1
15=
-
Edge Junkee Media Mango Communications
Sanulac Australia Social
0.5
0.5
1
15=
-
Stellar
Maison 21G Australia
0.5
0.5
1
53.2
206
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Banpu Infinergy Co Ltd Thailand Project, KFP Hong Kong Project, Epson Taiwan
2
10
Saatchi & Saatchi
Foxtel Australia, Mondelez Biscuit China Project, Ferrero China Project
3
4
Publicis
4
3
5
8
6
9
7
15
8
2
9
-
Sapient
Mercedes-Benz China Project
10
-
BBH
11
7
Leo Burnett
12
-
McGarryBowen
13
12
Havas Worldwide
Jollibee Global Volkswagen China Project， UniPresident China Project， McDonald's China Project Asahi Super Dry Global AIRBUS China Project， William Grant & Sons India
14
-
Common Ventures
15=
21
15=
AGENCY
RECENT WINS
Huawei - Digital China Project, Samsung eCommerce SEA, Yuxi China Panasonic India, Panasonic’s Air Wunderman Thompson Conditioners South Asia, Heineken Amsterdam China Project Al-Tyer Group Dubai India, McCann Worldgroup Wildstone deodorant India, General Motors Japan Tourism Tasmania Digital Australia, BBDO Happy Bath Korea， Demazin Australia Department of Tourism Philippines， Philippine MullenLowe Group International Convention Center， Shakey’s Philippines McDonald's Australia digital， Hang DDB Seng Hong Kong Project， Gravity Korea
ESTIMATED YTD WIN REVENUE (USD $ m)
4.8
RECENT LOSSES
Foxtel Australia
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Jan 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.2
19
2.2
2.2
4
REPCO Australia, TCP Group Thailand, Wulling Indonesia
1.6
1.6
8
Universal McCann
Emirates Airlines Global
1.5
1.5
1
21
Ikon
Myer Australia
1.5
1.5
1
6
2
MediaCom
Hasbro Global, CitroĂŤn India, alibaba China
1.5
Goon Baby Diapers Thailand
1.5
3
7
3
Wavemaker
Mondelez Australia
1.3
Benetton India Digital
1.1
1
8
7
Spark Foundry
Ancestry.com Australia
1.0
1.0
2
9
6
dentsu X
0.3
2
10
8
Zenith
HDFC Ergo General Insurance Singapore Buying, Benetton India Digital Vitalon Taiwan
0.3
0.3
1
11
16
Madison Media
Dr. Fixit India
0.1
0.1
1
iProspect
VFS Global India
0.1
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
2
13
Starcom
3
12
Initiative
4
5
5
12
-
13
14
AGENCY
RECENT WINS Yili China Digital Planning, Kasikorn Bank Thailand Project, Thai Airways(Search and Social) Shanghai Disney Resort China, Abbott Taiwan, Laural Taiwan Project
Vizeum
14
179
15
11
Havas Media
16
4
OMD
17
10
Carat
PHD
Warner Bros Pictures Group Malaysia, Bayer Australia Digital, Warner Brothers Malaysia Kia India, NTUC FairPrice Singapore UnionBank Philippines, Boehringer Ingelheim Animal Health Australia, Ngong Ping 360 Hong Kong AmorePacific China
ESTIMATED YTD WIN REVENUE (USD $ m) 6.8
0.5
RECENT LOSSES
Mondelez Australia
Vitalon Taiwan
0.1
1
0.0
Abbott Taiwan
-0.2
0
0.5
AmorePacific China
-0.2
3
1.6
Emirates Airlines Global
-0.4
2
0.8
Hasbro Global
-0.5
4
0.6
Shanghai Disney Resort China
-1.0
1
13.9
54
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2