2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Jan 2018
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.40
2.40
1
1.80
1.80
9
J Walter Thompson
0.00
0.00
0
2
Dentsu
0.00
0.00
0
3=
6
McCann WorldGroup
0.00
0.00
0
3=
7
Leo Burnett
0.00
0.00
0
3=
8
Saatchi & Saatchi
0.00
0.00
0
3=
9
Isobar
0.00
0.00
0
3=
10
Grey Group
0.00
0.00
0
3=
11
The Hoffman Agency
0.00
0.00
0
3=
12
FCB
0.00
0.00
0
3=
13
TBWA
0.00
0.00
0
3=
14=
Cheil
0.00
0.00
0
3=
14=
DDB
0.00
0.00
0
3=
14=
Havas Worldwide
0.00
0.00
0
3=
14=
M&C Saatchi
0.00
0.00
0
3=
18=
Y&R
0.00
0.00
0
3=
18=
MullenLowe Group
0.00
0.00
0
19
5
BBDO
0.00
-2.40
0
1.8
10
RANK THIS MONTH
RANK LAST MONTH
1
4
Publicis
Mercedes-Benz
2
3
Ogilvy
Boonrawd Brewery (Leo Beer) Project, BP Castrol Ltd Project, Unilever Thai Trading Project
3=
1
3=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Mercedes-Benz
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Jan 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.11
2.11
3
Dumex, Sansiri, KT Restaurant
2.02
2.02
7
MediaCom
Bose, Blackmores Ltd, Phatra Securities Public Company Limited
0.20
0.20
4
2
dentsu X
Finance Client
0.11
0.11
5
5=
1
Vizeum
0.00
0.00
0
5=
5
Initiative
0.00
0.00
0
5=
8
PHD
0.00
0.00
0
5=
10
Wavemaker
0.00
0.00
0
5=
12
Spark Foundry
0.00
0.00
0
5=
13
Havas Media
0.00
0.00
0
11
3
OMD
0.00
SCG Roof
-0.02
0
12
9
Universal McCann
0.00
Betadine Throat Spray Project
-0.05
0
13
11
Zenith
Betadine Throat Spray Project
0.05
Central Watson's
-0.17
1
14
14
Starcom
Pirelli
0.03
Sansiri
-0.43
1
3.8
21
RANK THIS MONTH
RANK LAST MONTH
1
4
Mindshare
Tesco, GP Motor, Tribe
2
6
Carat
3
7
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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