2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Jan 2018
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.85
2.85
8
Vichy Cosmetics
0.30
0.30
1
J Walter Thompson
Benesse Project
0.20
0.20
2
5
Publicis
BNPP Cardif Project
0.13
0.13
1
5
7=
Grey Group
Bose
0.05
0.05
1
6
1
Leo Burnett
PC Home Project
0.02
0.02
1
7=
3
Dentsu
0.00
0.00
0
7=
7=
FCB
0.00
0.00
0
7=
7=
Bates
0.00
0.00
0
7=
7=
BBDO
0.00
0.00
0
7=
7=
DDB
0.00
0.00
0
7=
7=
Havas Worldwide
0.00
0.00
0
7=
7=
MullenLowe Group
0.00
0.00
0
7=
7=
Saatchi & Saatchi
0.00
0.00
0
7=
7=
Y&R
0.00
0.00
0
16
6
TBWA
0.00
-0.30
0
3.2
14
RANK THIS MONTH
RANK LAST MONTH
1
2
Ogilvy
Pizza Hut Project, Kuaishou Technology Project, Weland Mattress Project
2
4
McCann WorldGroup
3
7=
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Vichy Cosmetics
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / Jan 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.80
0.80
14
FMCG client
0.53
0.53
2
OMD
Nintendo Project, Ching Yeh Paint
0.24
0.24
2
5
MediaCom
Bose
0.03
0.03
1
5
13
Wavemaker
Taiwan High Speed Rail
0.05
0.03
1
6
6
Vizeum
Government Client
0.02
0.02
1
7=
3
GroupM
0.00
0.00
0
7=
7
Initiative
0.00
0.00
0
7=
8
Universal McCann
0.00
0.00
0
7=
10
Havas Media
0.00
0.00
0
7=
14
Zenith
0.00
0.00
0
12
12
Starcom
0.00
FMCG client
-0.09
0
13
11
PHD
0.00
Watsons Full Service
-0.27
0
14
2
dentsu X
0.20
Car Client
-0.30
8
1.0
29
RANK THIS MONTH
RANK LAST MONTH
1
4
Carat
Watsons, Diageo, Pizza Hut
2
1
Mindshare
3
9
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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