2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / Jan 2018
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.00
2.00
1
JFOODO Project, QVC Project
0.68
0.68
3
Bose
0.20
0.20
1
McCann WorldGroup
0.00
0.00
0
3
Wieden & Kennedy
0.00
0.00
0
4=
4
Leo Burnett
0.00
0.00
0
4=
5
J Walter Thompson
0.00
0.00
0
4=
7
Geometry Global
0.00
0.00
0
4=
8
Saatchi & Saatchi
0.00
0.00
0
4=
9
Publicis
0.00
0.00
0
4=
10
FCB
0.00
0.00
0
4=
11=
BBDO
0.00
0.00
0
4=
11=
DDB
0.00
0.00
0
4=
11=
Dentsu
0.00
0.00
0
4=
11=
Havas Worldwide
0.00
0.00
0
4=
11=
M&C Saatchi
0.00
0.00
0
4=
11=
MullenLowe Group
0.00
0.00
0
4=
11=
Y&R
0.00
0.00
0
4=
19
TBWA
0.00
0.00
0
4=
20
Hakuhodo
0.00
0.00
0
2.9
5
RANK THIS MONTH
RANK LAST MONTH
1
11=
R/GA
Shiseido Digital
2
2
Ogilvy
3
6
Grey Group
4=
1
4=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2017 MEDIA AGENCIES NEW BUSINESS LEAGUE Japan / Dec 2017 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.15
0.15
1
Bose
0.05
0.05
2
Starcom
Pirelli
0.03
0.03
1
Wavemaker
Formula 1
0.03
0.03
1
Universal McCann
0.00
0.00
0
4
Havas Media
0.00
0.00
0
5=
5
dentsu X
0.00
0.00
0
5=
7
OMD
0.00
0.00
0
5=
8
Spark Foundry
0.00
0.00
0
5=
9
Vizeum
0.00
0.00
0
5=
10=
PHD
0.00
0.00
0
5=
10=
Zenith
0.00
0.00
0
5=
2
Carat
0.00
-0.03
0
0.2
5
RANK THIS MONTH
RANK LAST MONTH
1
6
Mindshare
Manulife
2
13
MediaCom
3
3
4
10=
5=
1
5=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Pirelli
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2