2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Jan 2018
1
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
89.5
89.3
18
Abbott nutrition, China Mobile, Abbott
43.2
43.2
4
Isobar
FMCG Client
30.3
30.3
23
4
Publicis
Friso Project, Boucheron, Porsche Retainer
24.6
24.6
19
5
6
McCann WorldGroup
Vichy Cosmetics, Samsonite Project, Ikea Project
13.2
13.2
5
6
-
Serviceplan
Tencent Sports, ERDOS Men, Mentniu Chunzhen
13.0
13.0
3
7
7
Saatchi & Saatchi
Kraft-Heinz Project, Sands Project, CosBeauty
12.1
12.1
5
8
3
Dentsu
Electronic Client
4.9
4.9
3
9
9
J Walter Thompson
Retail Client
3.6
3.6
1
10
23
Grey Group
Bose
1.3
1.3
1
11
11
DDB
VIVO Project
0.2
0.2
1
12=
8
Wieden & Kennedy
0.0
0.0
0
12=
10
M&C Saatchi
0.0
0.0
0
12=
12
Havas Worldwide
0.0
0.0
0
12=
13
Cheil
0.0
0.0
0
12=
14
FCB
0.0
0.0
0
12=
15
Y&R
0.0
0.0
0
12=
16
Allyes
0.0
0.0
0
12=
17
Reload
0.0
0.0
0
12=
18
TSLA
0.0
0.0
0
227.5
83
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
FMCG Client
2
5
Leo Burnett
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE China / Jan 2018 ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
46.3
46.3
5
GAC Group
32.6
32.6
1
Vizeum
Car Clinet
19.6
19.6
1
4
Carat
Ermengildo Zegna Holditalia SpA
3.6
Pirelli
3.4
2
5
11
Havas Media
Weltmeister Motor
4.0
FMCG Client
2.5
1
6
2
MediaCom
Bose
0.7
0.7
1
7
5
Starcom
Pirelli
0.2
0.2
1
8
3
dentsu X
0.0
0.0
0
9
8
GroupM
0.0
0.0
0
10
12
Blue 449
0.0
0.0
0
11
13
Initiative
0.0
0.0
0
12
14
Allyes
0.0
0.0
0
13
15
Spark Foundry
0.0
0.0
0
14
16
Reload
0.0
0.0
0
15
17
Universal McCann
0.0
0.0
0
16
18
PHD
0.0
0.0
0
17
19
OMD
0.0
0.0
0
18
1
Mindshare
0.0
Ermengildo Zegna Holditalia SpA
-21.6
0
19
7
GIMC
0.0
GAC Group
-32.6
0
51.0
12
RANK THIS MONTH
RANK LAST MONTH
1
10
Wavemaker
SAIC/Roewe & MG, Bank of Communications
2
6
Zenith
3
9
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2