2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Jan 2018
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Publicis
Mercedes-Benz Global, Friso China Project, UBS Hong Kong Project
29.2
29.2
28
1
Ogilvy
Changi Airport Group Singapore, Pizza Hut Singapore, Pizza Hut Taiwan Project
26.0
26.0
59
3
7
Leo Burnett
Abbott nutrition China, Emirates Airlines Australia, China Mobile China
12.1
12.1
45
4
2
Isobar
FMCG Client China
6.2
6.2
27
5
6
Dentsu
Subway Singapore, Land Transport Authority Singapore, Discovery Jeet India Project
3.4
3.4
13
6
5
DDB
McDonalds Australia, National Hearing Care Australia, NH Hanaro Market Korea
3.3
3.3
13
7
3
McCann WorldGroup
Vichy Cosmetics Global, National Mission for Clean Ganga India Project, Samsonite China Project
3.1
3.1
12
8
9
Saatchi & Saatchi
Kraft-Heinz(Planters/Heinz/Master) China Project, Sands China Project, CosBeauty China
3.0
3.0
12
9
-
R/GA
Shiseido Japan digital, Dorchester Collection Global Digital
2.1
2.1
2
10=
4
J Walter Thompson
Haldiram Bhujiawala Ltd India, Benesse Taiwan Project
1.9
1.0
20
10=
17
Grey Group
Bose Global
1.0
1.0
1
12=
16
Havas Worldwide
Bio-Oil Australia, Kia Motors Singapore, Nc+ Poland
0.5
0.5
2
12=
15
MullenLowe Group
Bajaj Discover India
1.0
0.5
1
14
14
M&C Saatchi
Jack Daniels Australia
0.3
0.3
1
15=
11
FCB
0.0
0.0
0
15=
12
Wieden & Kennedy
0.0
0.0
0
15=
13
VML
0.0
0.0
0
15=
18
Cheil
0.0
0.0
0
15=
19
BBH
0.0
0.0
0
20
20
TBWA
-1.0
1
65.6
245
RANK THIS MONTH
RANK LAST MONTH
1
8
2
AGENCY
Macquarie University Australia
0.5
RECENT LOSSES
Abbott - Pediasure Singapore
Macquarie University Australia
Vichy Cosmetics Global
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Jan 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Wavemaker
SAIC/Roewe China, SAIC/MG China, Vodafone New Zealand
11.5
Cycle & Carrage Singapore
9.5
15
Carat
Dumex Thailand, ZEE5 India, Sansiri Thailand
7.2
The Body Shop Singapore
7.1
34
10
Vizeum
2Go Philippines, Maquarie University Australia, Fossil South Korea
7.1
Amplifon (Bay Audiology) New Zealand
7.0
13
4
18
Zenith
GAC Group China, Betadine Throat Spray Thailand Project
5.1
Central Watson's Thailand
4.6
2
5
6
Universal McCann
Coca-Cola Philippines, AGL Australia, H&M Hong Kong
5.0
Wellcome Hong Kong
3.6
11
6
7
Havas Media
Cycle & Carrage Singapore, Weltmeister Motor China, Emirates Australia
2.6
Maquarie University Australia
2.2
6
7
2
MediaCom
Bose Global, PT Hartono Istana Technology Indonesia, PT Mayora Indah Tbk Indonesia
2.1
2.1
10
8
11
OMD
Wellcome Hong Kong, Keppel Land Singapore, Cash Group Hong Kong
2.6
1.8
10
9=
-
Essence
Tigerair Australia
0.2
0.2
1
9=
5
Initiative
Marrybrown Malaysia, Cambert & Nuvanta Malaysia, M&G Invertment Hong Kong
0.2
0.2
7
11=
17
Spark Foundry
Khumo Tyres Australia, 7Travel Australia, Victorian Electoral Commission (VEC) Australia
0.1
0.1
3
11=
-
M2M
MSIG Insurance Singapore Project
0.1
0.1
1
11=
3
dentsu X
Car Client Australia
1.1
0.1
17
14=
13
Blue 449
0.0
0.0
0
14=
16
BPN
0.0
0.0
0
16
1
17
14
18
8
RANK THIS MONTH
RANK LAST MONTH
1
9
2
4
3
AGENCY
Mindshare
PHD
Starcom
Tesco Thailand, Manulife Japan, GP Motor Thailand Menarini Indonesia, Far East Organization Singapore, Betagen Vietnam Multi Bintang Indonesia Niagra Indonesia, Amplifon (Bay Audiology) New Zealand, Pirelli AU,CN,JP,TH
RECENT LOSSES
H&M Hong Kong
Mother Dairy India
3.9
Ermengildo Zegna Holditalia SpA China
-0.0
15
1.3
Watsons Taiwan
-0.8
6
0.4
Coca-Cala Philippines
-4.7
7
28.5
160
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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