2024 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Feb 2024
1
RANK THIS MONTH
RANK LAST MONTH
1
1
VML
2
2
DDB
3
3
Havas Worldwide
4
25
Mullenlowe Group
5
9
Grey Group
6
5
Ogilvy
7
4
Apparent
8
13
McCann Worldgroup
9
6
BBDO
10
7
Wondrlab
11
8
Special Group
12
10
ThinkerBell
AGENCY
RECENT WINS Sasta Sundar India Project, Towngas Hong Kong Project Metropolitan Manila Development Authority Philippines Project, Home Air Asia Cambodia Project, VIACOM India, Ausgrid Australia Project Allianz Insurance Indonesia, Diageo Tequila China, Jawa Motorcycle Hong Kong Science and Technology Parks Corp Hong Kong Project, Lee 5i5j (我爱我家) China, (TCP) T.C. Pharmaceutical Industries Company Fleetwood Australia, Camec Australia, TAL Project Australia PwC Global Nippon Menard Cosmetics Co., Ltd. Japan, Senju Pharmaceutical Co., GHV Medical Anchor Private Limited-BeatXP India Project, TAB New Zealand Project, Air New Zealand New Zealand Project, EECA APT Australia Project, APT Australia Project
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.6
6.6
65
6.3
6.3
23
4.8
4.8
12
1.6
1.6
19
1.2
1.2
11
1.2
1.1
30
1.0
1.0
5
1.0
1.0
1
0.8
0.8
28
0.8
0.8
123
0.3
0.3
8
0.0
0.0
2
2024 (Jan-Feb):
25.4
327
2023 (Jan-Feb):
60.6
311
YoY Comparison:
-58.0%
5.1%
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES