2024 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Feb 2024
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Dentsu
2
12
Adam&Eve
3
2
VML
4
4
DDB
5
3
Havas Worldwide
6
21
MullenLowe Group
7
49
Pearmill
8
8
Grey Group
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
80.1
80.0
2
20.4
20.4
2
11.5
11.5
85
6.5
6.5
24
6.0
6.0
15
5.0
5.0
38
4.0
4.0
2
3.3
3.3
30
2.5
2.5
5
2.0
2.0
1
2.0
2.0
4
Truly US
2.0
2.0
1
2.0
2.0
1
1.4
1.4
29
1.0
1.0
5
0.8
0.8
123
4.7 0.5 0.5
0.7 0.5 0.5
63 2 2
0.4
0.4
1
2024 (Jan-Feb):
78.3
466
2023 (Jan-Feb):
149.5
468
YoY Comparison:
-47.6%
-0.4%
AGENCY
9
-
Pereira O’Dell
10
5
Leo Burnett
11
6
Purered
RECENT WINS
T-Mobile US, Snag UK Volkswagen Commercial Vehicles UK Perrigo UK，Telefonica LATAM, Biden for President US, Wendy's US The British Council UK, Metropolitan Manila Development Authority Philippines Project, Home Development Mutual Fund Philippines Project Air Asia Cambodia Project, VIACOM India, Ausgrid Australia Project Instituto Hondureño de Turismo Honduras Project, Hasbro Mexico, Politecnico Gran Colombiano Colombia Stamps.com US, ShipStation US Coca-Cola Mexico Project, Hong Kong Science and Technology Parks Corp Hong Kong Project, Lee Kum Kee Hong Kong Project Manscaped US, Simplisafe US, Sunny D US Vodafone UK Zarbee’s US, Harris Teeter US, Carrier US
12
7
13
-
Goodby Silverstein & Partners McCann Worldgroup
14
10
BBDO
15
9
Apparent
16
11
Wondrlab
17 18 19
3 20 21
Ogilvy TBWA CTI Digital
PwC Global Nippon Menard Cosmetics Co., Ltd. Japan, Senju Pharmaceutical Co., Ltd. Japan Project, JR Kyushu Building Management Japan Project Fleetwood Australia, Camec Australia, TAL Project Australia GHV Medical Anchor Private Limited-BeatXP India Project, Lifelong Online Retail Private Limited India Project, Mosaic Wellness Pvt Ltd India Project Hy-Vee US, 5i5j China Blesma UK Project Stada Arzneimittel AG UK
20
72
Elvis
Birds Eye UK Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES