2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Feb 2022
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RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
4
Wunderman Thompson Finance Client
3
3
DDB
4
8
Havas Worldwide
5
2
Grey Group
AGENCY
RECENT WINS Telekom Malaysia, Jardine Matheson, Emma Mattress
Bosch, Bullish Project, Town Gas Project AEON Credit Service Project, MTR Malls Project Hong Leong Group
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.5
2.5
18
1.9
1.9
10
1.1
1.1
4
1.0
1.0
2
0.2
0.2
1
2022 (Jan-Feb):
6.7
35
2021 (Jan-Feb):
2.4
16
YoY Comparison:
178.1%
118.8%
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Feb 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.0
1.0
1
Chanel Project, WeLab Bank
0.8
0.8
2
Havas Media
Audemars Piguet, HKMC Annuity
0.3
0.3
2
3
Mindshare
Astra Zeneca
0.9
-0.2
2
-
Wavemaker
DBS, CLP Power
0.4
-0.2
3
2022 (Jan-Feb):
1.6
10
2021 (Jan-Feb):
0.8
7
YoY Comparison:
101.6%
42.9%
2022 Creative & Media (Jan-Feb)
8.2
45
2021 Creative & Media (Jan-Feb)
3.2
23
159.5%
95.7%
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1
1
OMD
L'Oreal Porject
2
2
PHD
3
-
4 5
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
WeLab Bank
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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