2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Feb 2022
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
28.4
155
16.5
16.4
36
12.9
12.9
65
9.2
9.2
1
8.3
8.3
28
8.3
8.3
19
8.0
8.0
26
3.1
3.1
10
1.8
1.8
44
SingTel Singapore social media and content marketing
1.5
1.5
1
The Works
Flight Deck Australia Project
1.2
1.2
6
0.8
0.8
5
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
8
4
3
BBH
5
4
BBDO
6
-
Havas Worldwide
7
5
M&C Saatchi Group
8
-
McCann Worldgroup
9
7
Wondrlab
10
-
Leo Burnett
11
-
AGENCY
RECENT WINS
SingTel Singapore B2B, Miao Run China, William Grant & Sons Singapore Meta India, Bosch Hong Kong, DDB Bullish Hong Kong Project Sun Pharmaceutical Industries Ltd Wunderman Thompson India, AU Small Finance India, Edelweiss India Project Ogilvy
Singapore Tourism Board Singapore HCF Australia, Storytel Korea, CHANGAN EV - C385 China AEON Credit Service Hong Kong Project, MTR Malls Hong Kong Project Shift Australia, Worksafe VIC Australia, Hire up Australia Fujifilm (Instax) China Project, RS Components China Project, WealthNavi Japan Project Faasos India Project, Cholayil Private Limited (Medimix) India, Tata Strive India
ESTIMATED YTD WIN REVENUE (USD $ m) 29.4
RECENT LOSSES
Siemens Global
12
-
The Womb
Matter India, TrueCaller India, Livlively India
13
9
The Royals
DON Smallgoods, MLC Life Insurance Australia Project, KPMG Australia Project
0.6
0.6
7
14
10
Kinnect
MX Player India, Mahindra Electric India Project
0.6
0.6
6
15
-
Mullenlowe Group
0.5
0.5
4
16 17 18
6
72andSunny FCB Saatchi & Saatchi
0.5 0.5 1.0
0.5 0.5 0.4
1 1 1
19
11
Grey Group
0.3
0.3
3
20
12
ThinkerBell
0.2
4
2022 (Jan-Feb):
95.7
450
2021 (Jan-Feb):
93.9
408
YoY Comparison:
1.9%
10.3%
ITC Foods India, Zebpay India, Ferns N Petals India Project Taco Bell Australia Domino's Pizza Malaysia Siemens Global Hong Leong Group Hong Kong, Qatar Rail Qatar, Bang & Olufsen Korea Airtasker Australia, Teach for Australia, SOFA Australia
0.2
Guide Dogs Australia
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Feb 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
30.5
51
7.2
7.2
4
4.4
4.4
8
4.0
11
2.4
2.4
7
BMW, Mini ANZ AP ZA ME
2.0
2.0
2
Dentsu X
Mengniu China Digital Media
2.0
2.0
1
1.9
1.9
9
1.4
1.4
15
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Yili China social media, Maxcut Korea, Liu Yue Xian China Project
31.9
2
2
Zenith
L’Oreal Singapore, Thailand, Malaysia
3
3
PHD
Chanel China, Chanel Hong Kong Project, Paragon Indonesia Digital
4
6
MediaCom
5
-
Havas Media
6
4
IPG Team Dynamic
7
-
AGENCY
RECENT WINS
DL Group Korea, HEBE Indonesia Digital, Raise Fintech Ventures Pvt Ltd India CoinSwitch India, Valvoline India, Supr Daily (Swiggy) India
8
5
OMD
L'Oreal Hong Kong Porject, Te Pukenga New Zealand, Danamon Indonesia
9
7
Ryvalmedia
Self Wealth Australia, Anthem Australia, Mahindra Australia
10
13
Wavemaker
11
-
Mediahub
12
-
Initiative
13
9
Media Kinnect
Paytm India, Sharekhan (Digital/Content) India Project, UNICEF (Offline) India Project AHI Carrier Australia Dreamy Bubble Tea Thailand, One Bangkok Thailand, Rabbit Life Thailand
4.7
Danamon Indonesia
Pizza Hut Indonesia Digital
1.1
19
0.7
0.7
2
0.4
0.4
4
Turtlemint India
0.1
0.1
3
0.0
0.0
7
0.2
-0.4
2
2022 (Jan-Feb):
51.3
145
2021 (Jan-Feb):
50.7
149
YoY Comparison:
1.1%
-2.7%
2022 Creative & Media (Jan-Feb):
147.0
595
2021 Creative & Media (Jan-Feb):
144.7
557
YoY Comparison:
1.6%
6.8%
14
10
DRUM
ANZ New Zealand Projects, James Hardie New Zealand Projects, Bunnings New Zealand Projects
15
8
Hearts & Science
Superloop Australia Project
5.5
RECENT LOSSES
Chanel China
Blackmores Australia
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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