2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Feb 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.1
3.1
13
LTA, SIM, Unilever
1.6
1.6
6
Oppo Global
1.5
1.5
2
Wunderman Thompson Pharma Client
1.0
1.0
2
MullenLowe Group
0.9
0.9
3
0.6
0.6
2
0.4
0.4
2
0.0
0.0
1
0.0
0.0
1
2021 (Jan-Feb):
9.1
32
2020 (Jan-Feb):
13.9
44
YoY Comparison:
-34.5%
-27.3%
RANK THIS MONTH
RANK LAST MONTH
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1
Ogilvy
NestléIlluma, NestléMilo, MSD
2
6
DDB
3
10
72andSunny
4
2
5
4
AGENCY
6
8
Publicis
7
3
VMLY&R
8
5
Grey Group
9
20
Saatchi & Saatchi
RECENT WINS
Seventh Generation Project Samsung e-Commerce PP (SEA) Project Tanjong pagar town council Project, Frasers Property - Website Design Project Ministry of Social and Family Development FMCG Client
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Feb 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.3
0.3
6
AIA
0.3
0.3
1
Initiative
Luxury Client
0.2
0.2
1
7
PHD
Reckitt
0.1
0.1
1
3
Wavemaker
sixmoredays (Stem Regen), NTUC Link Social Always On
0.0
0.0
3
2021 (Jan-Feb):
0.8
12
2020 (Jan-Feb):
1.5
10
YoY Comparison:
-45.1%
20.0%
2021 Creative & Media ((Jan-Feb))
9.9
44
2020 Creative & Media ((Jan-Feb))
15.4
54
-35.5%
-18.5%
RANK THIS MONTH
RANK LAST MONTH
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6
Mindshare
Puma (Planning & e-Commerce), 3M, Alibaba (Tmall)
2
1
Havas Media
3
2
4 5
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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