2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Feb 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
11.9
53
11.6
34
5.6
5.6
6
DTAC Thailand Project, Ford Thailand Project, IKEA Japan Project
4.6
4.6
11
Leo Burnett
Yili Yousuanru China, Case IH Australia, Yinlu China Project
3.3
3.3
22
7
Sapient
Alfa Romeo China, SCHUCO China, NBA China Project
2.9
2.9
9
7
-
IPG Team Dynamic
BMW India
2.0
2.0
1
8
31
The Womb
MPL India, WheelsEMI India
1.9
1.9
2
1.8
1.8
4
RANK LAST MONTH
1
1
Ogilvy
Dairy Farm Malaysia, Tommy Hilfiger China, Philips Singapore Project
11.9
2
9
VMLY&R
Kraft Heniz Int'l, IDFC India, Nebula Thailand Project
11.7
3
13
McCann Worldgroup
Harley Davidson Japan Project, Birla Carbon India, Florasis China Project
4
3
Wunderman Thompson
5
8
6
AGENCY
RECENT WINS
RECENT LOSSES
Furphy Australia
Fortis Healthcare India
9
24
BBH
GARENA ONLINE China Project, Martell China Project, Hotstar India Project
10
21
MullenLowe Group
HBF Australia, Seventh Generation Singapore Project, OLX Auto India
1.6
1.6
6
11
-
Apparent
Healius Australia, Intersystems Australia, Rosemary Health Australia
1.6
1.6
4
12
10
BBDO
Electronic Client
1.6
1.6
12
13
6
Publicis
Yue sai China
2.4
1.5
14
14
20
M&C Saatchi
Origin Energy Australia integrated
1.4
1.4
2
15
11
Havas Worldwide
Bytedance Technology Co China Project: Advertising
1.1
1.1
48
16
-
Society
Woolworths Australia
1.0
1.0
1
17
28
FCB
Lamke India
1.0
0.8
2
18
25
ThinkerBell
Ladbrokes Australia
0.5
0.5
8
19
12
Saatchi & Saatchi
Siemens China Project
0.7
0.4
5
AnalogFolk
Hort Innovation - Digital Australia Project
0.2
0.2
4
2021 (Jan-Feb):
93.9
408
2020 (Jan-Feb):
114.1
372
YoY Comparison:
-17.7%
9.7%
20
1
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
-
Ladbrokes Australia
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Feb 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
37.8
8
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Zenith
MamaEarth India, L'Oreal China, Sanofi China, Urban Company India
37.9
2
Wavemaker
Genesis China, PT Mayora Philippines, Masan Vietnam
15.1
15.1
45
3
3
PHD
LG APAC, CR PHARMA China, Reckitt Singapore
10.7
10.7
8
4
4
Havas Media
4.6
4.6
8
5
6
OMD
3.8
10
6
7
Universal McCann
1.8
12
7
8
Initiative
KFC Thailand, Kopiko Philippines
1.5
1.2
7
0.4
0.3
2
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Indofoods Indonesia, Australian Institute of Company Directors Australia, CG Foods India Digital Victorian Government Australia, Cuemath India, Mei Wu Fa Taiwan Project Burger King China, Uni-President drinks, noodles China, Henderson Land Hong Kong
3.9
RECENT LOSSES
Techcombank Vietnam
Eastspring Thailand
1.8 Australian Institute of Company Directors Australia Petroleum Authority of Thailand Thailand
8
12
Starcom
Junglee Entertainment India, Boat India
9
9
Bohemia
Chemist2U Australia
0.2
0.2
1
Performics Mercerbell
Prezzee Australia, New England High Country (Inverell Shire) Australia Project
0.2
0.2
3
Resolution Digital
Victoria University Australia
0.2
0.2
1
Alibaba Cloud China Project
0.1
0.1
2
10
11
11
-
12
10
Spark Foundry
13
13
MullenLowe MediaHub
14
-
Essence
15
5
MediaCom
16
14
Mindshare
Crocs China Saridon India, Flyadeal SaudiArabia, Longi China, Ecco China, Masterise Homes Vietnam Health & Happiness Group China Project - Planning
0.0
TK Maxx Australia
-0.3
0
0.1
MamaEarth India
-0.4
1
2.5
Victorian Government Australia
-0.5
6
5.9
L'Oreal China
-24.1
35
2021 (Jan-Feb):
50.7
149
2020 (Jan-Feb):
97.3
127
YoY Comparison:
-47.9%
17.3%
2021 Creative & Media (Jan-Feb):
144.7
557
2020 Creative & Media (Jan-Feb):
211.4
499
YoY Comparison:
-31.6%
11.6%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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