2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Dec 2018
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.56
3
5.79
5.79
15
MHI Vestas Offshore Wind Project, LCY Chemical CORP, Timberland Project
3.38
3.38
15
Isobar
Airlines Brand
2.79
2.79
20
4
J Walter Thompson
Bridgestone Taiwan Co Ltd Project, Scottish Leader Project, Midea Washing Machine, Dupont-Coteva
2.08
2.08
28
6
5
Publicis
Daimler Project, Genting Cruise Lines Project， BNPP Cardif Project
1.97
1.97
3
7
6
McCann WorldGroup
Kose Project, Calpis Project, Distell Project, Edgewell Project
1.55
1.55
11
8
7
Dentsu
Manufacture Client
1.44
1.44
14
9
8
Saatchi & Saatchi
Siemens Home Appliances, Campbell Soup
0.30
0.30
2
10
9
FCB
Kimberly Clark
0.15
0.15
1
11=
10=
Bates
0.00
0.00
0
11=
10=
MullenLowe Group
0.00
0.00
0
11=
10=
VMLY&R
0.00
0.00
0
14
13
Havas Worldwide
0.00
RB
-0.08
0
15
14
TBWA
0.00
Vichy Cosmetics
-0.30
0
16
15
Grey Group
0.05
Revlon
-0.55
1
17
16
DDB
0.00
Samsung Electronics visual display
-0.80
0
24.3
113
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
BBDO
ShuPao, DJI Global,
8.60
2
2
Leo Burnett
Samsung Project, Citi Project, Hi-Q Marine Biotech Project
3
3
Ogilvy
4
-
5
AGENCY
RECENT WINS
Bose
RECENT LOSSES
Tourism Australia
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / Dec 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Heineken (Social)
4.21
84
SonyMobile
1.47
7
1.07
26
General Mills
1.05
76
0.80
NexGard Spectra(Digital)
0.77
5
1.08
Mars Buying
0.69
8
Daimler, Nintendo Project, Ching Yeh Paint
0.64
Mcdonald's(digital)
0.49
5
Vizeum
Columbia Sportswear, Eden Social Welfare Foundation Project
0.44
0.44
27
7
Initiative
SZN Entertainment Project, Revlon Global
0.29
0.29
5
10
9=
Mindshare
BP, General Mills, LINE Shopping Project, Subway, Hong Kong Airport Authority
1.37
HSBC
0.17
8
11
9=
PHD
Molly & Hank Project, ComTruth Communication Consultants Project, Sanyang Motor Co., Ltd
0.63
Watsons
0.08
12
12
10
Universal McCann
IT Client
0.02
0.02
1
13
11
Havas Media
Puma
0.08
Marriott
-0.02
2
14
14
GroupM
0.00
GlaxoSmithKline
-0.51
0
15
13
Wavemaker
0.14
Campbell Soup
-0.77
9
9.5
275
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
SonyMobile, Pearlabyss_Black Desert, Kinmen Kaoliang
4.57
2
2
MediaCom
Mars, Bose, Adidas Buying
2.09
3
15
Dentsu Aegis Network
Alcohol Brand
1.07
4
6
dentsu X
Car Client
2.21
5
3
Zenith
6
4
Starcom
7
8
OMD
8
5
9
AGENCY
RECENT WINS
Ralph Lauren, IQYI, Laneige (Amorepacific Group), Easy Rent (Toyota) Project Mcdonald's(digital), Aberdeen Asset Management, Shopee Project, Porter
Ener life, Electrolux, Samsonite, Santen, Shopee Project
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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