2018 CREATIVE AGENCIES NEW BUSINESS India / Dec 2018
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ESTIMATED OVERALL YTD REVENUE (Crore)
No.of Wins
Adani Reality
97.9
46
Samsung Electronics visual display
91.5
49
79.4
Kellogg's
61.4
155
Welspun Group, Cholayil (Medimix), Spotify, Viacom 18 - Voot, Skechers
41.9
KEI Industries Retainer
39.8
140
Ocean Water, Renaissance Jewellery, Netmeds, Dr. Oetker, Storia, Zee 5 Project
38.2
MakeMy Trip
36.2
34
35.6
15
35.2
25
29.4
29.4
30
16.9
16.9
12
15.5
41
15.4
15.4
4
Intel
13.4
13.4
1
Canon digital, Flipkart Ads
12.1
12.1
3
10.1
10.1
4
9.9
6
6.7
6.7
1
6.7
6.7
1
6.3
6.3
8
6.0
6.0
3
6.0
6.0
3
668.4
648
ESTIMATED YTD WIN REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
2
Ogilvy
Kellogg's, UBER INDIA SYSTEMS LTD Project, UNICEF INDIA Project, Zoomcar
98.3
2
1
Mudra DDB
HomeLane Project, Parle ( Krackjack + Monaco) Project, Flipkart, Edelweiss, Union Bank of India
101.6
3
3
J Walter Thompson
Midea Washing Machine, Incor, Vitasoy, Dupont-Coteva
4
4
Leo Burnett
5
6
Publicis + Publicis Ambiance
6
5
MullenLowe Group Lintas Group
7
7
Dentsu
8
8
Isobar
9
9
L&K Saatchi & Saatchi
10
10
McCann WorldGroup
11
12
Enormous Brands
Reliance Health Insurance, Dish TV
12
11
TBWA
13
15
RepIndia
14
13
Columbus
15
14
FCB
16=
16=
Merkley+Partners
16=
16=
LIQVD ASIA
18
18
VMLY&R
19=
20
Famous Innovations
19=
21
BC Web Wise
AGENCY
RECENT WINS
Pharmeasy Retainer，Modern Bread Retainer，ITC Retainer， Bajaj Discover Mazhavil Manorama, Geojit Financial Services, Discovery Jeet Project, Intergrow Brands, Prosper Fit Marks & Spencer(M&S), Colorbar, Fashion Brand Siemens Home Appliances, Jindal Steel, Titan Taneira, PNB Metlife, Birla Liva PNB Metlife, Sidbi Project, Cure.Fit Project, Indian Super League (ISL) Project
HDFC Life Insurance, Snapdeal, Gas-O-Fast digital Kurl-on, Bisleri Fonzo, Vistara， Tata AIA Life Land O’Frost
Abbott ACare Launch, Abbott Pediasure, Castrol Transmax, Hyatt Newsroom VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein Kangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital
RECENT LOSSES
35.6
39.2
21.5
11.7
Uber
Cathay Pacific
Education New Zealand
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE India / Dec 2018 ESTIMATED OVERALL YTD REVENUE (Crore)
No.of Wins
Revlon Global
53.0
11
58.1
United Airlines
51.4
22
BP, General Mills, 3F Industries, Chennai Leisure
76.1
GSK
45.7
38
Zenith
Luxottica, Lactalis, GSK, Welspun India
41.7
Magicbricks
39.9
15
6
Havas Media
KIA India, Voltas Beko Appliances AOR-Integrated, Sri Lanka Tourism AOR-Digital, Oyo Rooms Media AOR
39.6
Nestle Skin Health
38.2
21
6
5
Lodestar Universal
Wipro,IOCL, ClearScore
37.1
Cathay Pacific
32.3
5
7
7
dentsu X
Drivezy, Coolwinks.com
31.3
30.1
18
8
8
Lintas Media Group
Anchor Electricals，M G Motors, Mitsubishi
18.3
15.8
9
9
9
Carat
Microsoft, British Council, ZEE5, Fossil Group
27.9
14.9
34
10
16
Motivator
CARS24, VACATIONS EXOTICA, FANTAIN SPORTS PRIVATE LIMITED
13.4
10.4
8
11
10
OMD MudraMax
Qatar Tourism, Daimler, Mobistar, Qantas
15.2
9.9
8
12
13
Spark Foundry
Lenovo / Motorola, AVON, Marriott
5.7
5.7
4
13
11
Starcom
Nykaa, SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs
8.6
5.4
8
14
12
Vizeum
Car Client
5.4
5.4
2
15
21=
Dentsu Aegis Network
Technology Brand
2.4
2.4
2
16
14
Chimp&z Inc
Barista Coffee Company Digital
1.7
1.7
1
17
21=
iProspect
GoAir digital media duties
1.0
1.0
1
18
15
SapientRazorfish
Marriott
0.2
0.2
1
19=
17=
Publicis Groupe
0.0
0.0
0
19=
17=
Famous Innovations
0.0
0.0
0
343.9
215
ESTIMATED YTD WIN REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
Vivo，Bose, I-on D- VOIS communications Private Ltd， Oyster Bath - Wellness by Water， adidas (Buying)
53.6
2
2
Wavemaker
New Balance, Huawei, McCain Foods, Cure Fit
3
3
Mindshare
4
4
5
AGENCY
RECENT WINS
RECENT LOSSES
Mother Dairy
Luxottica
Mars
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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