2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Dec 2018 RANK THIS MONTH
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RANK LAST MONTH
AGENCY
1
1
Ogilvy
2
2
J Walter Thompson
3
4
Publicis
4
3
Leo Burnett
5
5
Isobar
6
6
Saatchi & Saatchi
7
8
DDB
8
7
McCann WorldGroup
9
9
Dentsu
10
11
VMLY&R
11
10
BBDO
RECENT WINS Kellogg's India, Dusto China Project, Phoenix- South Malls Launch Hong Kong Project, Go-Jek Singapore, UBER INDIA SYSTEMS LTD India Project Globe Telecom, Inc. (myBusiness) Philippines Project, Midea Washing Machine Asia Pacific, Vitasoy Asia Pacific, Dupont-Coteva Asia Pacific Nestle_NIN Lab 2019 SoW China, Qiantu Motor China, Mead Johnson - A+ Hong Kong Project, Adidas China, Expedia Hong Kong Project VW- New VI Phase 2 China Project, Welspun Group India, VW- Brand Net Feasibility Study China Project, The Coca Cola Company Indonesia Siamnuwat Thailand, Marks & Spencer (M&S) India, Colorbar India, SANA Namerakahonpo Thailand Siemens Home Appliances Asia Pacific, Yili Guliduo China, Macro (Kitchen Utensils) China, Yili Baby Milk China Amway Nutrilite China, Emerson Sensi Hydro China Project, Neo Wiz Korea, Samsonite Regional Singapore, PUB Singapore TOSHIBA China, APP Paper Product China, GuangMing Changyou China, Philip Morris Korea Project Mazhavil Manorama India, Geojit India, Geojit Financial Services India, Grande Asset Thailand Abbott China, Think Conveyancing Australia, American Express Australia project, Amart Australia, Ford Global, MARS International India, Perodua Malaysia, DiDi China Huawei China - MWC China Project, Mercedes-Benz China Project, Unilever China Project, Clinique China Project, Senoko Singapore Project Kurl-on India Project, Samsung New Zealand, Kurl-on India, PropertyGuru Malaysia
12
12
Digitas
13
14
FCB
14
13
MullenLowe Group
Pharmeasy India Retainer, Modern Bread India Retainer, ITC India Retainer, Electronic Products India
15
15
R/GA
FIBA World Cup China, MetLife Japan, Wine Australia
16
17
Havas Worldwide
17
50
Special Group
18
18
M&C Saatchi
19
16
TBWA
Sheridan Australia Project, Amgen Asia, PepsiCo Beverages Australia
20
19
ServicePlan
Tmall China, VIVO China
Oroton Australia, National Heart Foundation Australia, Poh Heng China, SelfWealth Australia, The National Heart Foundation Australia Silver Fern Farms Global, Carlton United breweries / Anhueser Busch Innovation project Australia Project, Douglas Pharmaceuticals New Tourism Australia Global, Mumbai Games India, Plush Australia, Jack Daniels Australia
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
107.5
336
107.8
Amway Artistry China Project
95.2
Kellogg's India
81.3
377
80.3
CIB China
79.9
194
78.1
KEI Industries India Retainer
77.8
246
52.2
265
52.2
40.7
Emirates Air Hongkong
40.1
77
58.2
Samsung Electronics visual display Global
35.4
221
38.0
Cathay Pacific Global
34.0
263
29.8
TCP Thailand Project
28.2
141
33.4
BRAND’S Suntory Thailand
28.1
87
61.2
Tourism Australia Global
24.5
28
17.7
60
17.7
15.0
Education New Zealand Global
14.5
23
14.1
Macquarie University Australia
13.6
21
8.6
11
Craveable Brands Australia
8.1
29
Aussie Home Loans Australia
6.5
20
4.4
6
4.2
14
4.0
5
717.1
2,746
8.6
12.9
7.3
4.4
14.7
4.0
BJC - Dozo Snack Thailand Project
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Dec 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Daimler Malaysia
43.0
156
56.2
Vileda UAE
38.5
50
Shuanghui China, Daimler Malaysia, Gentle Supreme Malaysia, Shell Australia, Clorox Australia
51.3
Luxottica Australia
37.1
68
Zenith
Luxottica Australia, Lactalis Australia, Ralph Lauren APAC, GSK Asia Pacific
40.2
Shuanghui China
35.5
57
5
Universal McCann
Village House Japan, Blue AVIVA Hong Kong, Hong Kong Telecom Hong Kong Project, Nestle Australia
33.7
General Mills China
26.5
54
6
7
Havas Media
KIA India India, GO-JEK Singapore, MyRepublic Limited Singapore, Puma Global, China Telecom China
26.9
CapitaLand Singapore
22.9
81
7
8
Dentsu Aegis Network
Intel Global, United Airlines Global
21.6
Technology Brand
20.1
84
8
6
Mindshare
BP Global, NestlĂŠChina, General Mills SEA, Amway China
60.2
AIA Thailand
20.0
173
9
13
dentsu X
Drivezy India, Coolwinks.com India
33.0
Thai Glico Co Thailand
19.9
183
10
9
Spark Foundry
18.1
20
11
12
Carat
12
10
Starcom
13
11
Initiative
14
14
Vizeum
15
15
PHD
16
16
WPP(Team Energy)
BP Global
17
22
Bohemia
18
17
19
20
ESTIMATED YTD WIN REVENUE (USD $ m)
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1
Wavemaker
OLA New Zealand, New Balance China, Mitsubishi Motors Australia, Huawei India, YouFoodz Australia
62.0
2
2
MediaCom
Coca-Cola UK & Ireland, Vivo India, Hilton Hotels & Resorts Global, Little Red Book China
3
4
OMD
4
3
5
AGENCY
RECENT WINS
Lenovo / Motorola Asia Pacific, AVON APAC, Saputo (Murray Goulburn) Australia, General Reckitt Benckiser Malaysia Contract, SEIC Project Thailand OneOff Project, ALP Victoria Australia, Australian Digital Health Agency
RECENT LOSSES
18.1
40.9
WIPRO UNZA Malaysia
17.1
236
32.7
OLA New Zealand
14.7
39
16.5
Hyundai Australia
13.2
89
13.6
Huawei Australia
12.4
128
24.2
Scotch Thailand
9.8
68
3.0
3.0
1
Plush, Racing Victoria, Western Sydney University
1.1
1.1
3
MullenLowe MediaHub
Prospa ANZ, Inova Australia, Commonwealth Superannuation Corporation Australia, Union Pay Singapore, Saic Maxus China
1.2
MCT Berhad Malaysia
0.9
20
20
Essence
Airtel India, Tigerair Australia
1.2
DAZN Japan
0.7
2
18
M/SIX
Telekom Malaysia (unifi) Malaysia
0.5
0.5
1
328.9
1,548
UOB Thailand Project, Telkomsel Indonesia, Snooze Australia, RGP Korea Lottery West Australia, Sharp Year End Thailand Project, Officeworks Australia, Anchor Electricals India, Under Armour Australia MYOB ANZ, Cosmetique Asia Philippines, EGAT - project Thailand, Dentiste Thailand Project, Bertram Chemical (1982) Ltd. Thailand project WIPRO UNZA Malaysia, AIA Thailand, Scotch Thailand, Enoc UAE, Pruksa Real Estate Thailand Project
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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