2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Dec 2023
1
RANK THIS MONTH
RANK LAST MONTH
1
1
IPG Health
2
2
Ogilvy
3
3
4
4
5
5
6
11
7
7
8
6
9
10
10
8
11
9
12
14
13
34
AGENCY
RECENT WINS
Pfizer Global
Total By Verizon US, Taiwan Mobile Taiwan, Samyang Foods China Youi Holdings Pty Ltd Australia, The Star Pty Limited Australia Project, Dentsu MYOB Group Limited Australia Project Genetech Women's Health US, Boehringer-Ingelheim, PDE4B US, VMLY&R HelloFresh, Influencer Marketing US Project Eckrich US, Nathan's Famous US, Adam&Eve Simple Truth US BMW China Services Ltd. China Project, Mercedes-Benz Group AG Publicis Worldwide Czech Republic Project, Accor Group France Project Janssen's Oncology US, Nestlé's Wunderman Thompson Purina Premium Dry Dog (Beneful & Dog Chow) US EDF France Project, Kwai Brazil Havas Worldwide Project, NORS Portugal Project Molson Coors Brewing Company US Project, Kfc National Council & Leo Burnett Advertising Co Op Inc US Project, Starbucks Coffee Company Canada McDonald's Canada, Samsung Wieden & Kennedy Galaxy Japan, Samsung Watch 6 UK Arla UK Project, IHG US Project, Grey Group British American Tobacco PLC Korea Project Jindal SAW Limited India, Asian MSL Venture Philanthropy Network India, HYUNDAI MOTOR COMPANY Italy Code and Theory
14
12
BBDO
15
13
M&C Saatchi Group
16
17
Saatchi & Saatchi
17
20
Digitas
18
15
MullenLowe Group
19
21
DDB
20
16
R/GA
Finance Client Taiwan Semi Conductor Taiwan, Shiseido - Aupres China Retainer, BEA China Smart Group Australia Retained , Vic Gov - Dept of Education (Secondary Pathways) Australia Project , MYOB Australia Project Auckland International Airport Limited New Zealand Project Huawei China China Project, Diageo Philippines, Huawei China China Project Department of Defense US, EQT US, Tonies Australia General Mills US Project, P&G Oral Care US Project, Mountain Dew US Project PONOS Japan, Galicia Seguro Argentina, BlueSG Singapore
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
200.0
200.0
1
175.0
170.5
406
107.8
106.2
498
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
94.3
Bush's Beans US Digital
93.3
182
93.9
John Lewis Partnership UK
87.0
23
76.6
76.6
219
72.8
71.9
66
68.1
228
67.0
190
64.5
34
59.3
56.9
186
49.2
49.2
276
44.9
44.9
39
43.4
42.5
147
42.0
214
40.9
40.9
150
38.0
38.0
134
37.6
36.3
96
34.5
137
33.8
74
2023 (Jan-Dec):
1,743.5
4,610
2022 (Jan-Dec):
1,574.9
5,339
YoY Comparison:
10.7%
-13.7%
81.5
Durex
75.9
66.2
42.5
42.9
TurboTax US
Currys Group Limited UK
John Lewis PLC UK
33.8