2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE US / Dec 2022
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
59.4
59.4
53
47.3
47.3
15
36.2
35.5
28
Lenovo US, Thomson Reuters rebrand US, EY US
35.2
35.2
29
OKRP
Burger King US
29.0
27.0
1
5
Barkley
Red Lobster US
21.0
21.0
2
7
6
Zambezi
Under Armour Global
20.0
20.0
1
8
7
TBWA
Jack In The Box US
21.0
Blue Diamond Growers US
18.8
2
9
8
MullenLowe Group
HI-CHEW US, Bayer US
22.8
Schick US
17.8
6
10
10
Ogilvy
19.4
17.3
7
11
9
Wieden & Kennedy
33.0
17.0
7
12
11
Droga5
15.5
15.5
8
13
12
BBDO
Verizon US, Truly US, Audi US, SC Johnson Global Ford US, Brooklyn Nets US Project, Amazon Music Global Project LinkedIn Global, Philips Domestic Appliances Global, LiftMaster, Chamberlain Group US, Levi's Global, Hennessy NBA Global Meta Portal Global, The General US
16.6
11.6
2
14
13
Digitas
Crocs Global
14.1
11.6
10
15
14
Havas Worldwide
16.2
11.1
15
16
15
Grey Group
10.3
10.3
10
17
16
Publicis.Sapient
10.1
10.1
67
18
17
DDB
10.0
10.0
19
19
18
Hawkeye
IBM US, Texas Capital Bank US
7.8
7.8
18
20
19
Adam&Eve
2K Games US
11.7
7.7
5
2022 (Jan-Dec)
492.2
537
2021 (Jan-Dec)
808.3
582
YoY Comparison:
-39.1%
-7.7%
RANK THIS MONTH
RANK LAST MONTH
1
1
R/GA
2
3
Leo Burnett
3
2
VMLY&R
4
24
Code and Theory
5
4
6
AGENCY
RECENT WINS Google Play US, YouTube Shopping US, Memorial Sloan Kettering US Rite Aid US, Jim Beam (from Beam Suntory) Global, Kashi (from Kellogg's) US Pfizer US, ADT Security US, Wahl US Project, Pearson US, Lutron US Project, SC Johnson US
Pfizer US Project, HARMAN Global, Bain Capital US Project Activision Blizzard, INC US Project, Haag-Streit USA Inc US, Hasbro, Inc US Project State of New Jersey US Project, Commonwealth of Pennsylvania US Project Espolon US, Merck Sotatercept US, Reynolds & Hefty US, Survey Monkey US
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES