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R3 2022 December New Business League - Singapore

Page 1

2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Dec 2022

1

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

6.5

6.5

4

5.4

5.4

26

4.1

4.1

16

3.9

3.9

8

3.9

3.9

12

3.2

3.2

5

2.3

2.3

21

0.9

0.9

6

Singapore Tourism Board

0.9

0.9

4

McCann WorldGroup

RS Components Project

0.9

0.9

7

11

Leo Burnett

SingTel social media and content marketing

0.7

0.7

4

12

12

Publicis Worldwide

Diageo

0.7

0.7

2

13

13

Blak Labs

Aviva

0.5

0.5

1

14

14

Digitas

Becton, Dickinson and Company

0.5

0.5

1

15

15

Publicis.Sapient

Financial Client

0.3

0.3

2

16

16

VCCP

Deliveroo

0.3

0.3

1

17

17

Isobar

FWD Group Project

0.3

0.3

2

18

18

MullenLowe Group

MasterCard Project, UPS Project

0.3

0.3

2

19

19

BBDO

BOSS project, Samsonite project, XVA Luxury NFT Marketplace project

0.2

0.2

8

2022(Jan-Dec)

35.5

132

2021(Jan-Dec)

109.7

367

YoY Comparison:

-67.6%

-64.0%

RANK THIS MONTH

RANK LAST MONTH

1

1

BBH

STB

2

2

Ogilvy

Ministry of Law Singapore, Singtel/Singapore Telecom

3

5

DDB

4

3

R/GA

5

4

Havas Worldwide

6

6

VMLY&R

7

7

8

8

Glo , Samsonite Project, Peranakan Museum Project, Scoot Intel Demand Generation 2022 Dentsu Heroes Project, Sustenir Group Pte. Ltd. Project Wunderman Thompson Government Client

9

9

Prodigious

10

10

11

AGENCY

RECENT WINS

Tourism Client Shangri-La, Samsung, Earth 2 (Drone) Singapore Armed Forces Project, Banking Circle Group, Land Transport Authority Project

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES


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