2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia / Dec 2022
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
10.7
10.68
28
2.5
2.50
6
RHB, Allianz, ETIKA (Pepsi)
1.7
1.65
18
DDB
Nippon Paint Project, Luno, Genting Skyworld
1.6
1.55
8
3
Dentsu
FMCG Client
0.9
0.94
24
6
8
Ogilvy
Evolution Wellness, Heineken, MSD, TGV Cinemas Sdn. Bhd.
0.9
0.90
6
7
6
Prodigious
Blackmores
0.5
0.46
2
8
7
Leo Burnett
FrieslandCampina
0.3
0.32
1
RANK THIS MONTH
RANK LAST MONTH
1
1
VMLY&R
QSR Brands for KFC Project
2
2
Havas Worldwide
Lipton Project, Pizza Hut
3
4
FCB
4
5
5
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
9
9
Isobar
Nando's Chickenland Project, AmBank Project, Heineken
0.2
0.24
11
10
10
Publicis Worldwide
L'Oreal
0.1
0.06
1
11
11
M&C Saatchi Group
Hong Leong Bank, MDEC
0.0
0.04
2
2022(Jan-Dec)
19.3
107
2021(Jan-Dec)
12.7
81
YoY Comparison:
52.1%
32.1%