2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Dec 2022
1
RANK THIS MONTH
RANK LAST MONTH
1
1
AGENCY
VMLY&R
RECENT WINS
FMCG Client Sociedad de Mineria del Peru, BBC CERVECERÍ A Colombia Project, PCM Peru Project Ministerio de Turismo y Deportes Argentina
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
8.5
8.1
10
3.7
3.7
10
3.1
3.1
9
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2
2
Havas Worldwide
3
3
Publicis Worldwide
4
4
Leo Burnett
Alpina Colombia
2.9
2.9
9
5
5
Arc
Renova Brazil, Liane Brazil
2.4
2.4
12
2.2
2.2
12
1.6
1.6
7
PepsiCo LATAM, Nissan Argentina, Dux Nutrition Brazil, Grupo SBF Brazil Banco Bradesco Brazil, GlaxoSmithKline Brazil
6
6
R/GA
7
7
Prodigious
8
8
MullenLowe Group
Ferrero Rocher Mexico, Aguila Colombia, MAVESA Ecuador Project
1.5
1.5
3
9
13
M&C Saatchi Group
Toyota Avanza Mexico, BASF AGRO Brazil
1.2
1.2
6
1.0
1.0
2
10
9
FCB
TikTok Brazil Project, Homewares brand Brazil Project
11
10
DPZ&T
Estok Com‚àö¬©rcio e Representa‚ àö√ü‚àö¬µes SA
1.0
0.8
5
12
11
Digitas
Grupo Jumex Mexico, Nespresso Mexico
0.7
0.7
6
13
12
Talent Marcel
OLX Brazil
0.7
0.7
3
14
14
Wieden & Kennedy
Amazon Prime Video Brazil Project
0.4
0.4
1
0.4
0.4
6
0.1
0.1
2
2022 (Jan-Dec):
28.94
101
2021 (Jan-Dec):
21.7
130
YoY Comparison:
33.2%
-22.3%
15
15
Grey Group
BAC Credomatic Mexico Project , Quala Ecuador Project, Warren Mexico Project， Spotify Mexico Project
16
16
Dentsu
Emma Sleep BR Brazil