2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Dec 2022
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.1
2.1
9
Golden Blue
1.7
1.7
5
Leo Burnett
Hugel
1.6
1.6
5
4
DDB
Dongwon F&B, Skylife, LG Project, Namyang Milk Project
1.6
1.6
9
5
5
BBDO
Storytel
0.3
0.3
1
6
6
Isobar
Coach Korea Limited Project, Abbott Korea, Ralph Lauren Corporation Project
0.2
0.2
5
7
7
Dentsu
Lexus Project, Certified Angus Beef Project
0.4
0.1
10
8
8
FCB
McCain
0.05
0.1
2
9
9
Grey Group
Bang & Olufsen, Genesis BBQ Project
0.03
0.03
2
2022 (Jan-Dec):
7.6
46
2021 (Jan-Dec):
16.0
47
YoY Comparison:
-52.5%
-2.1%
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Invest In Canada, Hugel, MSD, Yum! Brands, Invest In Canada
2
Publicis
3
3
4
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES