2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / Dec 2022
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
7.6
7.60
18
6.9
6.9
19
Neon Project, YKK Project, E Guardian Project, Electrolux Project
2.9
2.9
19
R/GA
Sapporo
1.4
1.4
4
5
Digitas
Tapestry Project
1.0
1.0
4
6
6
Leo Burnett
Miele
1.0
1.0
3
7
7
VMLY&R
Audi
0.8
0.8
2
8
8
Prodigious
Amazon Project, Ernst & Young Project
0.5
0.5
2
9
9
Saatchi & Saatchi
Estee Lauder Project
0.5
0.5
1
10
10
M&C Saatchi Group
HAPPO-EN AOR Basis
0.4
0.4
3
11
11
Ogilvy
DoorDash
0.0
0.0
2
2022(Jan-Dec)
22.90
77
2021(Jan-Dec)
40.7
95
YoY Comparison:
-43.7%
-18.9%
RANK THIS MONTH
RANK LAST MONTH
1
1
BBDO
2
2
Wunderman Thompson Unilever
3
3
McCann WorldGroup
4
4
5
AGENCY
RECENT WINS
Medi Plus (2nd brand) Project, Burberry, MUFG Bank Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES