2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Dec 2022
1
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
Ogilvy
Chongqing Fuling Zhacai Group, CFA Institute , Alibaba
304.1
302.5
206
2
Saatchi & Saatchi
HP Inc.
149.7
149.7
51
3
3
Wunderman Thompson Nestle
113.1
113.1
58
4
4
McCann WorldGroup
88.5
88.5
40
5
5
79.5
75.0
37
6
6
66.6
60.4
35
7
7
Publicis Worldwide
55.4
55.4
25
8
8
VMLY&R
50.4
50.4
9
9
9
Digitas
38.5
38.5
14
10
10
Grey Group
23.7
23.7
5
11
11
Prodigious
21.0
21.0
14
12
12
Isobar
Blue Diamond Growers Project, Chimelong, Carlsberg , Conglomerate Jaguar Land Rover Automotive, Chivas Brothers Limited Arrawanna Project, Warner Bros Compagnie Financiere Richemont Project Standard Foods Project, Mary
13
13
Publicis Luxe
Sephora, LVMH
14
14
BBH
15
15
MetaDesign
Moonton Technology Co. Ltd. Project ARCFOX Project, Alibaba Group
16
16
Leo Burnett
Confidential
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
MINISO Project, Burger King Project, Hoka Project, Valentino Project MB Community CRM BBDO Management, Fei Fan, Tmall Little blackboc Sony Project, Unicharm Project, Dentsu McGarryBowen Uniliver Project,
17
17
G4 Advertising
18
18
DDB
19
19
R/GA
20
20
Havas Worldwide
Hyproca Bio Technology Co. Ltd.
Nongfu Spring Co Ltd Project, Wyeth Nutrition Project MaoPu (Chinese White Wine) Project, Hennessy GTR MP (SOT Campaign) Project GM (Luxury Division) Wheelock Properties (Hong Kong) Limited Project
RECENT LOSSES
18.6
18.6
7
18.0
18.0
12
15.0
15.0
10
12.9
12.9
11
12.5
12.5
6
9.1
9.1
7
8.4
8.4
14
8.2
8.2
2
2.6
2.6
1
2022 (Jan-Dec):
1,038.8
565
2021 (Jan-Dec):
1,313.1
584
YoY Comparison:
-20.9%
-3.3%