2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Dec 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
VMLY&R
COZY (Digital) Project, Penod Ricard - Imperial blue (Digital)
4.9
4.9
28
2
Ogilvy
Pfizer, Medtronic, Syngenta, Nestlé
2.2
2.2
29
3
5
Dentsu
CPG Client
1.6
1.6
9
4
4
Isobar
Vifon Joint Stock Company Project, GO VIET Technology Trading Company Limited Project
1.0
1.0
27
5
3
Wunderman Thompson FMCG Client
0.9
0.9
4
6
6
DDB
Unilever Project
0.6
0.6
10
7
7
Saatchi & Saatchi
Finance Client
0.4
0.36
5
2021 (Jan-Dec):
11.5
115
2020 (Jan-Dec):
6.1
112
YoY Comparison:
90.0%
2.7%
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AGENCY
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Dec 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Mindshare
Nestle, Unilever, Estee Lauder AOR for MAC & Clinique, XOR, Lalamove
6.96
6.96
7
2
MediaCom
Masterise Homes
0.85
0.85
2
3
3
Wavemaker
Masan
0.80
0.80
2
4
5
Spark Foundry
FMCG Client
0.45
0.45
2
5
4
dentsu X
Air New Zealand, Suzuki Project, Bluestone
0.41
0.41
19
6
6
PHD
IKEA, Chanel
0.2
0.2
2
2021 (Jan-Dec):
9.7
34
2020 (Jan-Dec):
2.9
37
YoY Comparison:
231.2%
-8.1%
2021 Creative & Media ((JanDec))
21.2
149
2020 Creative & Media ((JanDec))
9.0
149
136.0%
0.0%
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AGENCY
RECENT LOSSES
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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