2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Dec 2021
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AGENCY
GOVT
RECENT WINS
Sentosa Development Corporation
Land Transport Authority Project, VMLY&R BAT Project, Google Project, Asian Civilization Museum Project National Environment Agency, Ogilvy American Express - AMEX Changi Airport Group, PUB, DDB Hennessy Ministry of Education Project, Havas Worldwide AMAZON Project, Endowus Project, JDE Ministry of Communication and Wunderman Thompson Information Mulberry Project, UOB Brand BBH Revitalisation Project, Genesis UPS, MCCY (Ministry of Culture, MullenLowe Group Community & Youth) Project CIMB Project, MOHH, Audi, English BBDO Premier League, Tripartite Alliance Project Dole Food Company Project, Grey Group Resorts World Genting Project, Dole Project
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
62.7
48.0
184
16.2
16.2
12
13.3
13.3
69
6.2
6.2
22
4.0
4.0
11
3.8
3.8
13
3.5
3.0
7
2.5
2.5
16
2.5
2.5
6
2.4
2.4
6
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2
10
3
2
4
3
5
4
6
5
7
7
8
13
9
6
10
8
11
9
The Secret Little Agency StarHub
2.0
2.0
1
12
11
McCann WorldGroup
Pharma Client
1.7
1.7
2
13
12
72andSunny
Oppo Global
1.5
1.5
2
14
14
Publicis
Visa, Samsung e-Commerce PP (SEA) Project
1.1
1.1
4
15
15
R/GA
ViewSonic
0.8
0.8
2
16
16
Isobar
Technology Client
0.4
0.4
5
17
17
Digitas
Arrow Electronics
0.3
0.3
1
18
19
Dentsu
Entertainment Client
0.1
0.1
3
19
18
Saatchi & Saatchi
FMCG Client
0.0
0.0
1
2021 (Jan-Dec):
109.7
367
2020 (Jan-Dec):
54.3
272
YoY Comparison:
102.2%
34.9%
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Dec 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.6
1.6
15
1.2
1.2
6
0.9
0.9
8
WarnerMedia Project, Disney+
0.8
0.8
14
dentsu X
HITACHI, LTD（Singapore), Ministry of Home Affairs of Singapore
0.7
0.7
9
6
iProspect
Standard Chartered Bank Project
0.7
0.7
5
7
7
OMD
Beiersdorf
0.5
0.5
2
8
8
MediaCom
The Coca-Cola Company
0.6
0.4
3
9
9
Havas Media
AIA
0.3
0.3
1
10
10
Wavemaker
sixmoredays (Stem Regen), NTUC Link Social Always On
0.2
0.2
7
11
11
Initiative
Luxury Client
0.2
0.2
1
12
12
Carat
Uniqlo, Decathlon Singapore
0.1
0.1
4
2021 (Jan-Dec):
7.1
77
2020 (Jan-Dec):
8.8
118
YoY Comparison:
-19.3%
-34.7%
2021 Creative & Media ((Jan-Dec))
116.8
444
2020 Creative & Media ((Jan-Dec))
63.1
390
85.2%
13.8%
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Spark Foundry
2
2
Universal McCann
3
3
PHD
4
4
Mindshare
5
5
6
AGENCY
RECENT WINS Disney+ SEO, Expedia TV, Console Connect Dyson, Sentosa Development Corporation, Association Banks of Singapore Chanel, Reckitt, Subway, IKEA, Tafep
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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