2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand / Dec 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.3
4.34
7
3.4
3.38
8
2.2
2.17
22
Villa Maria Estate
0.5
0.52
8
FCB
Manufacturing Services Brand
0.5
0.50
1
6
BC&F Dentsu
IT Client
0.5
0.49
4
7
7
Colenso BBDO
Swisse Wellness
0.1
0.10
1
8
8
AnalogFolk
Afterpay
0.0
0.02
1
2021 (Jan-Dec):
11.5
52
2020 (Jan-Dec):
4.8
51
YoY Comparison:
141.3%
2.0%
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1
Saatchi & Saatchi
2
2
Special Group
3
3
DDB
4
4
Isobar
5
5
6
AGENCY
RECENT WINS
NIB Project, Alcohol Client Wimp to Warrior, Interislander Ferry, Kiwibank, Standard Issue Global, ANZ Bank Ministry of Justice Project, Tourism New Zealand, Healthia, Danone Project, Dole Project, ESPN Project, Bendon Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand / Dec 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.9
1.91
12
General Motors Specialty Vehicles
0.7
0.75
6
Wavemaker
Colgate-Palmolive, OLA
0.5
0.51
4
4
Havas Media
Ola Group
0.2
0.17
1
5
5
OMD
Ministry of Social Development Project, Canva, Meadow Mushrooms
0.3
0.15
4
6
9
Spark Foundry
Ineos Grenadier
0.2
0.15
2
7
6
Pivotus
Snap Fitness
0.1
0.13
1
8
7
H&S
Icebreaker
0.1
0.11
1
9
8
Initiative
Cigna
0.1
0.10
1
2021 (Jan-Dec):
3.6
32
2020 (Jan-Dec):
3.7
33
YoY Comparison:
-2.7%
-3.0%
2021 Creative & Media ((JanDec))
15.1
84
2020 Creative & Media ((JanDec))
8.5
84
78.1%
0.0%
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1
PHD
Chanel, Unilever, Lotto NZ, Energy Online
2
2
Carat
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Cigna
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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