2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Dec 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
7.1
7.1
59
Bosch/Siemens, Singleton Brand Campaign, HKSTP Project
5.0
5.0
24
Pinkoi, Lenzing Fibers (HK) Limited Project
4.8
4.8
18
1.8
1.8
11
1.6
1.6
11
1.0
1.0
3
0.8
0.8
2
0.8
0.8
2
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Goodwood, BAT
2
2
DDB
3
3
Wunderman Thompson
4
4
Leo Burnett
5
5
Saatchi & Saatchi
AGENCY
RECENT WINS
PMI Project, Welab Project, Asiamiles Project, Cathay Pacific Project, HK telecom Project Deliveroo Project, FT Life Project Mead Johnson Project, Lancome Project, Asiamiles Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
6
6
Publicis
7
7
Grey Group
8
8
Havas Worldwide
BYTEDANCE Project , HSBC Brand Campaign MTR Malls Project
9
10
Isobar
Retail Client
0.3
0.3
5
10
9
M&C Saatchi Group
Henderson Land Project
0.1
0.1
1
11
11
McCann WorldGroup
Luxury Brand
0.0
0.0
2
12
12
VMLY&R
Pernod Ricard Project
0.0
0.0
1
13
14
Dentsu
Pharm Client
0.0
0.0
1
2021 (Jan-Dec):
23.4
140
2020 (Jan-Dec):
17.8
128
YoY Comparison:
31.4%
9.4%
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Dec 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.3
17
1.7
1.7
3
Roborock Project, FrieslandCampina, OSIM International, Friso
0.8
0.8
9
MediaCom
The Coca-Cola Company
0.5
0.5
1
5
Carat
0.3
0.3
4
6
6
OMD
Food Client Beiersdorf, Sun Life Financial, Campbell / Swanson, J&J Surgical Vision Project
0.2
4
7
7
Universal McCann
Dyson, Henderson Land, BCT Group
0.2
0.2
3
8
8
Zenith
FMCG Client
0.1
0.1
1
9
9
Initiative
Cigna
0.1
0.1
1
10
10
dentsu X
Canon Hong Kong, American Eagle Outfitters, Inc. Project, Chinese University of Hong Kong Project
0.08
0.08
5
11
11
Digitas
Finance Client
0.1
0.1
1
12
12
Havas Media
Forevermark & De Beers
0.1
0.1
1
2021 (Jan-Dec):
7.4
50
2020 (Jan-Dec):
9.1
95
YoY Comparison:
-19.0%
-47.4%
2021 Creative & Media (Jan-Dec)
30.8
190
2020 Creative & Media (Jan-Dec)
26.9
223
14.3%
-14.8%
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
3
Mindshare
New Balance, Alibaba (Tmall), LK International (HK) Limited, Fairwood, Chow Tai Fook
3.4
2
1
PHD
Chanel, Unilever, HK01 Project
3
2
Wavemaker
4
4
5
AGENCY
RECENT WINS
0.3
RECENT LOSSES
Dyson
Cigna
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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