2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Dec 2021
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
112.5
294
99.0
99.0
1
BP UK Project, DISNEY UK Project, DIAGEO UK Project
19.8
19.3
152
DDB
Government Campaigns Solutions UK Project, Adidas UK project, Aviva DR UK
18.0
SécuritéRoutière France
16.6
14
3
VCCP
Cinch Global UK, White Claw Global UK, Hotter Shoes UK PR
17.9
Mobile.de Germany
15.2
15
6
7
R/GA
Patreon EMEA, A16z EMEA, APL EMEA, Stone Island EMEA, E.ON Ventures EMEA
15.0
15.0
17
7
6
Australie.GAD
Systeme U France
16.0
13.7
1
14.6
Betway Germany
13.6
25
Trident gum Europe
10.6
14
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Worldwide
EdCompanion UK Project, Efficio Consulting UK Project, Housing 21 UK Project
115.0
2
2
WPP
The Coca-Cola Company Global
3
5
M&C Saatchi Group
4
4
5
AGENCY
RECENT WINS
RECENT LOSSES
Durex, KY Global
8
18
Saatchi & Saatchi
The National Basketball Association UK, Burger King Sweden
9
8
Ogilvy
Sainsbury's, Argos, Habitat UK CRM, digital, T-Mobile CZ Czech Republic
11.1
10
-
Leo Burnett
TUI Group UK, The Walt Disney Company UK,
10.1
10.1
25
11
9
VMLY&R
12.2
9.0
16
12
10
New Commercial Arts
8.9
8.9
5
13
11
Accenture Interactive
8.0
8.0
1
7.5
3
7.4
76
7.3
5
5.5
2
5.4
7
5.3
5.3
4
4.7
4.7
3
2021 (Jan-Dec):
501.8
966
2020 (Jan-Dec):
373.3
531
YoY Comparison:
34.4%
81.9%
14
12
Serviceplan
15
13
Isobar
Samsung France B2B, Reuters Europe, Federal Ministry For Sainsbury's beauty UK, Alzheimer’s Society UK Jaguar Land Rover Global LG Electronics Europe, Tchibo Germany, CDU Christian Democrats Germany Samyroad Spain, Redexis Gas, S.A. Spain, Panasonic Corporation Spain
16
14
Mother
Taco Bell UK, Pepsi UK, Dubai Tourism Global, TikTok UK
17
15
Gravity Road
Niantic, Hotel Chocolat
18
16
19
17
20
19
First Direct UK, Pets At Home UK Wunderman Thompson CX, UX, Lorina France, Lexus UK, Barilla France social Celio Europe, B&B Hotels France, Buzzman Feu Vert France, Citroen Global social Ben's Original Global, Lexus UK, LG The & Partnership TVs Global
8.0
Yello Strom Germany
7.4 9.7 5.5 7.4
Zalando Europe
Ribena UK
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Dec 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Klosterfrau Germany
94.4
127
97.9
BSH Sweden
91.1
189
CafféBorbone Italy, BSH Bosch and Siemens Hausgeräte GmbH Germany, NestléGreece
61.2
Pernod Ricard Spain
53.6
118
iProspect
Kering (Gucci, YSL etc) Global, ING Germany,Spain, Calzedonia Italy
48.9
48.9
22
5
Havas Media
European Commision Global, Dolce&Gabanna Global, Catawiki France
50.8
Carrefour Italy
48.2
96
6
6
Mindshare
Volksbanken Raiffeisenbanken Germany
60.8
Dyson Global
26.5
70
7
7
Initiative
31.0
Metsa Tissue Lithuania
23.8
56
8
8
PHD
35.7
BPA German Federal Gov. Germany
20.0
91
9
9
Universal McCann
15.3
Pernod Ricard Italy
15.1
6
10
11
Spark Foundry
13.9
Galliance France
13.6
32
11
10
Publicis Media
34.1
L'Oreal DACH
12.0
6
12
13
Mediaplus
8.3
2
13
12
Essence
6.2
3
14
32
Digitas
Samsung Greece
3.0
3.0
15
15
14
Aura by Omnicom
Air France Global
2.8
2.8
1
16
15
Mediahub
New Balance Europe
2.8
2.8
2
17
40
Starcom
Reckitt Benckiser Group Germany, Primark UK
5.5
2.7
26
18
16
Omnicom Media Group British Airways Global
2.5
2.5
1
19
64
Carat
Amplifon EMEA, Angelini Italy, Manulife EMEA/AMER
18.2
2.1
31
20
63
Hearts & Science
Peloton UK, Germany, GoCompare UK
4.6
2.1
3
2021 (Jan-Dec):
484.1
1,019
2020 (Jan-Dec):
240.1
1,083
YoY Comparison:
101.6%
-5.9%
2021 Creative & Media (Jan-Dec):
985.9
1,985
2020 Creative & Media (Jan-Dec):
613.4
1,614
YoY Comparison:
60.7%
23.0%
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
2
OMD
Beiersdorf Global, iFIT Global, IAG Global, Compare The Market UK
100.5
2
1
Wavemaker
Zwift Global, Telia Company Nordics, Getir EMEA, Bayer Portugal
3
3
MediaCom
4
4
5
AGENCY
RECENT WINS
Ledger France, Germany, UK, Hellowork France Dr. Oetker Ireland, Dakar Rally Saudi Arabia Dyson Global, Brittany Ferries UK, Just Eat Takeaway Global, Honda Europe Ajinomoto Polska Poland, Niantic Inc UK, Meta (Facebook etc) Global, Metsa Tissue Poland Ferrero Italy, Stellantis Global, Lindt & Spruengli Europe BPA German Federal Gov. Germany, Nikon Europe Google Global, GoCompare UK, RHS Royal Horticultural Society UK
RECENT LOSSES
11.0 9.2
Peloton
Dolce & Gabbana
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2