2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Dec 2021
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
100.6
573
78.8
159
66.0
66.0
1
59.6
59.6
239
50.6
50.6
223
50.0
160
35.4
34.9
113
32.0
31.0
97
30.7
30.7
52
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Lifeasy China, Sunwoda Electronic Co Ltd China, NEA Singapore
101.6
2
14
VMLY&R
Coca Cola India Project, Lululemon China Project, QSR Stores Malaysia Project
81.3
3
2
WPP
The Coca-Cola Company Global
4
3
5
4
6
5
7
9
8
7
9
6
10
8
11
15
12
10
AGENCY
RECENT WINS
Vedanta India Project, Mega Wunderman Thompson Lifesciences Public Co Ltd India Project Pfizer Med Ed Australia, Hennessy DDB GTR Gamification China Project, Carlsberg 1664 China Project McDonald's China Project, Siam Leo Burnett Kubota Thailand, PMI Hong Kong Project Mercedes-Benz China, Budweiser BBDO China project IKEA India Project, McKinsey & Havas Worldwide Company India Project, Puy du Fou China Project MOC Project, UnionPay Project, Digitas Huawei China Project, Ji Nan On Cloud China Project KSF China Project, Ito En China Dentsu Project, Social Alpha India Deliveroo Hong Kong Project, Saatchi & Saatchi Invisalign China Project, Pepper fry India Publicis
13
11
M&C Saatchi Group
14
12
McCann Worldgroup
15
13
Grey Group
16
16
TBWA
17
17
BBH
18
18
ThinkerBell
19
19
MullenLowe Group
20
22
Special Group
Estee Lauder China Project, iGuzzini China Project, Codex Beauty China Nando's Australia, Audible India Project Green Cell Mobility India, Zoetis Thailand Project, Nanjing OCT China Project Hasbro, Inc China Project, Asusteck Computer Inc India, Musical.ly Inc Thailand Project NAB Australia, Gatorade Australia, My Muscle Chef Australia Mulberry Singapore Project, Keva India, Mahindra Racing India The Salvation Army Australia, Universities Australia, Systema AI Australia Project UPS Singapore, Bayer - Saridon And Supradyn India, Lagos Free Zone India Wimp to Warrior New Zealand, Interislander Ferry New Zealand
51.4
RECENT LOSSES
LG TVs Global
GIO insurance Australia
31.4
United Airlines Global
30.4
129
22.6
Ladbrokes Australia
20.1
92
20.2
19.2
100
17.6
17.1
74
16.6
16.6
63
15.4
15.4
59
19.0
12.3
13
11.6
21
9.4
9.4
23
7.5
7.5
43
7.4
7.4
9
2021 (Jan-Dec):
760.8
2,755
2020 (Jan-Dec):
559.3
2,671
YoY Comparison:
36.0%
3.1%
12.1
Absolut Global
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Dec 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Mindshare
Yili China, China Sports Lottery China Planning, Lovely Professional University India
175.7
Meta (Facebook etc) Global
140.9
230
2
MediaCom
AkzoNobel China, William Grant & Sons China, Bose Corporation Korea
72.4
Breitling China
68.1
54
3
3
Wavemaker
Foodpanda Philippines, Zuellig Pharmaceuticals Philippines
60.3
Campari Group Australia
56.2
127
4
4
PHD
ShareChat India, Sanofi India, Lead School India
50.5
Brillon India
48.8
80
5
5
OMD
Beiersdorf APAC, Danone Thailand, Sun Life Financial Hong Kong
51.9
Yili China TV Buying
36.8
102
6
6
Zenith
Subway Australia, Reckitt Australia
47.8
Edrington Singapore
30.7
62
7
12
Dentsu X
Reckitt Benckiser India, Mandom Malaysia Project
30.4
30.2
189
8
7
Publicis Media
Stellantis Global, Nestle Pakistan
25.0
25.0
2
9
8
Spark Foundry
23.0
22.8
42
10
11
Carat
21.7
161
21.3
41
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
11
9
Universal McCann
12
10
Initiative
13
13
Havas Media
14
14
Essence
15
15
iProspect
16
16
Resolution Digital
17
17
Trio
18
18
m/SIX
19
20
Starcom
20
19
Atomic 212
Abbott Laboratories India, Johnson & Johnson Australia, Meta (Facebook etc) Global The Coca-Cola Company Korea, SA Government Australia Foodpanda Malaysia, Meter Bonwe China, Menulog Australia Duopharma Malaysia, Arvind Brands - Arrow India, Maybank MAE Malaysia Project Taisho Philippines, RenewBuy India, Mylan Philippines
31.7
RECENT LOSSES
Foodpanda Malaysia
21.3
21.7
Hamdard(Offline) India
20.3
59
17.6
LBC Philippines
16.2
53
12.6
MamaEarth India
11.7
3
18.2
Jaguar Land Rover China
11.3
102
3.4
3.4
14
PepsiCo Australia
2.1
2.1
1
Nilon's India, Parag Milk Foods India, Dindigul Thalappakatti India
2.0
2.0
29
1.7
23
1.4
11
2021 (Jan-Dec):
576.4
1,442
2020 (Jan-Dec):
368.6
1,366
YoY Comparison:
56.4%
5.6%
2021 Creative & Media (Jan-Dec):
1,337.2
4,197
2020 Creative & Media (Jan-Dec):
927.9
4,037
YoY Comparison:
44.1%
4.0%
Google Global, Crocs China Amway Taiwan, Kering (Gucci, YSL etc) Global, Yadea Electric Bike China, TCL China SCA Listnr Australia, Precision Group Australia Project, PwC Australia Project
Epson Australia, Daesang Korea Project, Ferrero China, ABInBev (Commerce) China Pet Circle Australia, Audika Australia, O'Brien Autoglass Australia
7.9
The Coca-Cola Company SEA
1.4
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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