2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand / Dec 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.0
2.01
15
1.3
1.29
14
Heinz Wattie's, Waka Kotahi Project
0.4
0.35
2
Common Ventures
Tarocash
0.3
0.30
1
5
VMLY&R
Zespri
0.3
0.27
1
6
6
Polkadot Communications
Isagenix
0.3
0.25
2
7
7
BC&F Dentsu
Transportation Client
0.2
0.24
9
8
8
Isobar
Farro Fresh Food Limited Project, NZ Story Project
0.1
0.10
4
9
9
Saatchi & Saatchi
Ministry of Justice Project
0.0
0.02
1
10
10
Wunderman Thompson FMCG Client
0.0
0.02
2
11
11
Colenso BBDO
0.0
-0.07
0
2020(Jan-Dec)
4.8
51
2019(Jan-Dec)
5.7
60
-15.9%
-15.0%
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
2
2
Special Group
3
3
FCB
4
4
5
AGENCY
RECENT WINS Makita Project, Farmlands Project, Seasonz Travel Project, 30 Seconds Ltd Project OPTUS Australia Project, Rockit Apples Global, Auckland Art Gallery, Tourism NZ Domestic
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
1
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand / Dec 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
2
2
PHD
3
3
OMD
4
4
MediaCom
5
5
Havas Media
6
6
Mindshare
7
7
8
8
AGENCY
RECENT WINS
Luxury Brand Makita Project, Foodstuffs, Novo Nordisk Project, Spotlight, Master Pet Gourmet Direct, American Airlines Project, Human Rights Commission Project Hasbro, University of Auckland, Lion New Zealand
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.5
1.47
7
1.2
1.22
12
0.31
9
0.26
3
ESTIMATED YTD WIN REVENUE (USD $ m)
0.3
RECENT LOSSES
Hasbro
0.5 0.0
Emirates Airlines
-0.03
0
Auckland Museum Project
0.0
University of Auckland
-0.05
1
Starcom
Public Trust
0.0
Kraft Heinz
-0.07
1
Universal McCann
Emirates Airlines
0.0
Johnson & Johnson
-0.73
1
2020(Jan-Dec)
2.4
34
2019(Jan-Dec)
8.0
46
-70.1%
-26.1%
2020 Creative & Media (Jan-Dec)
7.2
85
2019 Creative & Media (Jan-Dec)
13.7
106
-47.6%
-19.8%
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2