2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand / Dec 2019
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.6
1.58
11
Mondelez, AccorHotels
1.1
1.10
3
FCB
WorkSafe NZ, The Electoral Commission
0.6
0.60
2
4
Special Group
N3twork, Flexigroup, InterCity
0.6
0.59
6
5
5
Wunderman Thompson Plunket
0.8
0.56
11
6
7
BC&F Dentsu
Insurance Company
0.4
0.41
17
7
6
CampaignLab
Fiji Airways
0.4
0.40
1
8
8
Anomaly
Johnnie Walker
0.1
0.14
1
9
9
WhiteGrey
Hawaiian Airlines
0.1
0.10
1
10
10
VMLY&R
Ministry of Defense
0.1
0.10
2
11
11
Saatchi & Saatchi
FOAMO, High Performance Sport NZ Project, Delonghi Project
0.1
0.07
3
12
12
Merkley+Partners
Performix
0.0
0.03
1
5.7
60
RANK THIS MONTH
RANK LAST MONTH
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1
DDB
Buddle Finlay Project, Winstone Wallboards Limited (GIB) Project, Mobil Project
2
2
Ogilvy
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand / Dec 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.36
6
1.55
1
1.4
1.08
4
Dixon Marketing, Intercity, Supercheap Auto, Realestate.co.nz, Arena Living
1.0
0.93
19
Zenith
Kellogg’s, The Walt Disney Company
0.7
0.70
2
6
MediaCom
Hawaiian Airlines, Lion Nathan
0.6
0.50
2
7
7
Havas Media
Tripadvisor, Avis Budget Group
0.3
0.25
2
8
8
Starcom
Ferrero
0.3
0.22
1
9
9
Universal McCann
Coca-Cola, Menulog
0.2
0.20
1
10
10
Vizeum
IT Client
0.1
0.11
5
11
11
Carat
Vodafone
0.2
0.08
3
8.0
46
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Tourism New Zealand, Dyson, Zomato Project, British Petroleum
2.6
2
2
Wavemaker
Huawei
1.8
3
3
PHD
Al Alali, NZ Post, Singapore Airlines
4
4
OMD
5
5
6
AGENCY
RECENT WINS
RECENT LOSSES
Vodafone
Dilmah
Dr Wolff
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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