2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Dec 2019
1
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Kimberly-Clark APAC, Levy Gorvy HK Project, Swire Properties HK Project
82.4
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
DDB
3
4
4
3
5
6
6
5
Digitas
GSK China Project, VISA China, Clubmed China
39.7
7
7
Leo Burnett
Samsung Korea Project, Yili China, Nivea Korea
39.3
8
10
McCann Worldgroup
9
8
BBDO
10
9
Saatchi & Saatchi
11
12
12
AGENCY
OPPO Singapore, PUB Singapore, LG Korea Project Boost India, Poonawala Finance Wunderman Thompson India, EY India Beiersdorf Nivea Global, AXA Global, Publicis Sephora China, IPSA China, VIVO China Project CitiPower, Powercor Australia, Dentsu Charles Sturt University Australia, Patties Australia
RECENT LOSSES
L.P.N Development Thailand
67.6
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
80.3
244
67.4
185
63.2
Bayer OTC brands Global
59.7
194
56.4
DS China
54.9
204
45.0
Liby China
41.9
355
39.7
99
Samsung Australia
33.4
160
37.7
Amway - Nutrilite China
32.4
216
26.8
Fonterra Brands Australia
25.0
43
Platinum Guild China Project, Yili Guliduo China, Mars China Project
23.6
Mondelez India
23.5
76
Isobar
Pfizer Taiwan Project, Mead Johnson Nutrition Taiwan, CTBC Bank Taiwan
29.6
CITIC Credit Card China
18.7
182
11
Havas Worldwide
MTR Malls HK, REDOXON HK, PSA Groupe - Citroën India
15.8
Keventer India
14.3
47
13
14
M&C Saatchi
University of Sydney Australia, SALABiO Japan, Tourism Australia Japan
10.0
CIMB Malaysia Project
9.9
27
14
15
TBWA
IKEA Singapore, Optus roster Australia, Great Northern Australia
9.3
Samsonite Malaysia
8.8
9
15
17
MullenLowe Group
Singapore NAVY Singapore, SUTD Singapore, Marico’s Saffola India
10.7
91 Street Media Technologies India
8.6
17
16
16
VMLY&R
Samsung Mongolia Project, Big Bazaar India, SUD Life India, Roewe China, Yida China Project
9.0
Marigold Malaysia
8.0
49
17
31
CHE Proximity
Samsung Australia
6.5
6.5
3
18
20
Channel T
5.2
5.2
10
19
18
R/GA
4.9
4.9
5
20
19
arkr Group
4.4
4.4
44
599.7
2,428
Bajaj Electricals India Project, Hanssem Korea Project, Jangsu Korea Project Demazin Australia, Gumtree Australia, Grab Philippines, Halza Singapore, Bumble India
Mondalez Australia,Department of Premier and Cabinet Australia Schroeders APAC, Pandora Jewelry China Project, UOB Singapore, Olam Singapore BMW Project, FrieslandCampina Project, Semir
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Dec 2019 ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
2
3
OMD
3
2
MediaCom
4
4
Wavemaker
5
5
Universal McCann
6
7
dentsu X
7
6
Spark Foundry
8
8
Zenith
9
9
Charm Group
10
13
Carat
11
10
Havas Media
12
11
Initiative
13
13
Starcom
14
12
Vizeum
15
15
Atomic 212
16=
14
Madison Media
Racetrack.ai India, Marico Media India
2.5
16=
16
MediaHub
PGH bricks and pavers Australia, JWH Group Australia, Budget Car Rental (WA) Australia
1.8
18
17
Cummins&Partners
Jenny Craig Australia
0.8
19=
20
Slingshot
Daikin Australia
19=
21
Kaimera
Matt Blatt, Yalumba
AGENCY
RECENT WINS Royal Caribbean Cruises China, Volvo China Project, FoodPanda Taiwan Project Samsung Australia, Beiersdorf India, Allianz Malaysia Hotels.com Japan, Renault China, HSBC Sevens Series Singapore AXA Global, L'Oreal Philippines, China Mobile, Perfetti van Melle China Dr Ci Labo Japan, Food Panda Philippines, Nomura Securities Japan Maruti Suzuki India, Warner Bros Taiwan, Torrent Pharmaceuticals Limited India Danone Early Life Nutrition China, Danone Waters China, Robinson Department Store Thailand
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
84.6
Allianz Ayudhya Thailand
81.1
260
46.4
AB InBev Thailand
39.2
91
40.8
Skechers India
37.8
107
61.9
Danone Early Life Nutrition China
37.2
94
33.0
PPG Industries Inc. Australia
31.2
68
26.6
iNova Taiwan
24.5
226
24.3
CMC Markets Australia
24.2
23
Hero MotoCorp India, Abbott China, Micron China, Taiwan, Japan, India
26.7
Abbott China
23.8
35
Volkswagen Group China, Chang Ba China
12.5
12.5
3
Amarin Fair Thailand, Thonburi Bamrungmuang Hospital Thailand, Fiskars Group Taiwan FWD Singapore, Friesland Campina Singapore, Customer Care Products, Inc. Philippines Goodman Fielder Australia, Aussie Home Loan Australia, Reckitt Benkinser Singapore upGrad India, AB InBev Thailand, BMW Singapore Allianz Ayudhya Thailand, Group SEB Thailand, T.C. Pharmaceutical Thailand Greater Bank Australia, Spirit of Tasmania Australia, NT government Australia
29.3
Royal Caribbean Cruises China
11.7
186
19.9
AXA Global
10.6
71
14.2
Maxis Malaysia
10.4
60
19.9
Samsung Australia
8.4
29
Foodpanda Singapore
6.8
79
2.0
5
1.8
3
1.8
6
0.8
2
0.3
0.3
1
0.3
0.3
2
324.7
1,390
8.8
2.0
Red Bull Sri Lanka
Allianz Australia
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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