2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Aug 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
9.2
7.7
1
4.8
4.8
24
3.5
3.5
11
Tourism Client
3.1
3.1
12
R/GA
Earth 2 (Drone)
2.3
2.3
5
VMLY&R
Peranakan Museum Project, Scoot
2.0
2.0
3
1.7
1.7
2
0.7
0.7
4
RANK THIS MONTH
RANK LAST MONTH
1
1
BBH
2
2
Ogilvy
3
3
Havas Worldwide
4
4
DDB
5
5
6
7
AGENCY
RECENT WINS
STB Ministry of Law Singapore, Singtel/Singapore Telecom Banking Circle Group, Land Transport Authority Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
7
6
Leo Burnett
SingTel social media and content marketing
8
8
McCann WorldGroup
RS Components Project
9
9
Wunderman Thompson Government Client
0.5
0.5
3
10
10
Blak Labs
Aviva
0.5
0.5
1
11
11
Dentsu
Sustenir Group Pte. Ltd. Project
0.3
0.3
9
12
12
Publicis.Sapient
Financial Client
0.3
0.3
1
13
13
VCCP
Deliveroo
0.3
0.3
1
14
14
Isobar
FWD Group Project
0.3
0.3
2
15
15
Digitas
Becton, Dickinson and Company
0.2
0.2
1
16
16
Prodigious
Singapore Tourism Board
0.2
0.2
1
17
17
Publicis Worldwide
0.2
0.2
1
18
18
BBDO
Diageo Alila Hotel, American Tourister, Guiinness Project, Brown Brothers Project
0.1
0.1
4
2022(Jan-Aug)
28.7
86
2021(Jan-Aug)
65.4
279
-56.2%
-69.2%
YoY Comparison:
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2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Aug 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.9
6.9
5
PepsiCo
1.0
1.0
1
Wavemaker
Mondelez
1.6
1.0
6
dentsu X
Blizzard Entertainment, Inc.
0.8
0.8
7
0.5
6
0.2
0.2
2
RANK THIS MONTH
RANK LAST MONTH
1
1
Zenith
L’Oreal, Singapore Tourism Board
2
-
Publicis Media
3
2
4
3
AGENCY
RECENT WINS
Resorts World Sentosa, Jones Lang LaSalle (JLL) Project, Urban Home, Urban Company Integrated and Performance media
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESPRIT
5
4
Mindshare
6
5
Havas Media
7
6
Starcom
MCI
0.2
0.2
1
8
7
PHD
Scoot
0.3
0.2
1
9
8
OMD
NCS
0.1
0.1
2
10
9
Initiative
ESPRIT
0.2
0.1
2
11
-
M/SIX
CBRE
0.01
0.01
1
2022(Jan-Aug)
10.2
35
2021(Jan-Aug)
4.3
50
137.8%
-30.0%
2022 Creative & Media (Jan-Aug)
38.9
121
2021 Creative & Media (Jan-Aug)
69.7
329
-44.2%
-63.2%
1.5
PepsiCo
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
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