2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Aug 2021
1
RANK THIS MONTH
RANK LAST MONTH
1
1
TREG MQDC, Central Group, Tyson Wunderman Thompson Foods Project, Unif Thailand, DTAC Project， Ford Project
2
2
Ogilvy
JD Central, Ucity, Longwood Health Co Ltd
3
3
VMLY&R
4
4
Grey Group
5
5
BBDO
CP Food Solutions Project, Top Solvent, Carsome TC Pharma Various, Punthai Coffee, Advanced Info Service Public Company Auto Client
6
11
McCann WorldGroup
Zoetis Project, Twilio Project
AGENCY
RECENT WINS
Unicharm - Sofy : LINE Platform Project, Allergan Aesthetics Project, Board of Investment of Thailand (BOI) Project Thai Oil PCL Project, Allergan Aesthetics Project, Thai Health Promotion Foundation Project IRPC Project, NONGPHO Project, Tiger Jewelry Project, NGG Jewelry Project
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.8
6.8
20
6.1
6.1
59
2.6
2.6
9
1.3
1.3
9
0.4
0.4
4
0.3
0.3
2
0.2
0.2
4
0.2
0.2
7
0.1
0.1
5
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
7
7
Digitas
8
6
Leo Burnett
9
8
DDB
10
9
Dentsu
Dole Thailand Limited Project
0.1
0.1
2
11
27
Saatchi & Saatchi
Chemical Client
0.0
0.0
1
12
10
Isobar
Retail Client
0.0
0.0
3
13
12
Brilliant & Million
Coco Max Project
0.0
0.0
1
2021 (Jan-Aug):
17.2
126
2020 (Jan-Aug):
9.0
81
YoY Comparison:
89.9%
55.6%
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Aug 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.7
18
1.7
1.7
21
1.4
1.0
11
FMCG Client
0.5
0.5
1
Kamillosan Haier Electrical Appliances Project, Better Way Project
0.2
0.2
1
0.2
0.2
7
m/SIX
JD Central, Xiaomii, LH Bank Project
0.2
0.2
5
9
PHD
Thai Health Consultant, IKEA, PTT (Petroleum Authority of Thailand)
0.4
0.2
3
9
7
dentsu X
IT Client
0.2
0.2
12
10
8
Zenith
Chemical Client
0.2
0.2
1
11
10
Wavemaker
Tera Food and Beverage, Isuzu Motor, Zen Restaurant, Variety Food
0.3
0.1
8
12
11
Universal McCann
Tasto, Eastspring
0.1
0.1
2
2021 (Jan-Aug):
8.1
95
2020 (Jan-Aug):
8.6
101
YoY Comparison:
-5.7%
-5.9%
2021 Creative & Media ((JanAug))
25.3
221
2020 Creative & Media ((JanAug))
17.7
182
43.2%
21.4%
RANK THIS MONTH
RANK LAST MONTH
1
2
Mindshare
2
1
Carat
3
3
Initiative
4
4
Spark Foundry
5
12
MediaCom
6
5
iProspect
7
6
8
AGENCY
RECENT WINS
Unilever, Abbott, AIS Project, AIA, Brand's Suntory Thai Health Promotion Foundation Project, Danone Specialized Nutrition Project Hyundai Project, Goo.N Baby Diapers Project, Namman Muay
ESTIMATED YTD WIN REVENUE (USD $ m) 3.8
RECENT LOSSES
International Pet Food
AIA
Asiatic Agro
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2